The truth behind sales enablement

Strap yourselves in for an awesome episode featuring special guest, CEO and founder of Membrain.com – George Brontén!! This week Luigi and George discuss the creation of Membrain as well the key learnings from his time in Sales. Get your pens ready because there are a heap of nuggets in this episode for you to discover. 

Don’t forget to rate, comment and subscribe to our podcast, let us know what you think and tell us about your own sales experiences, we would love to hear them!

Where you can find George: 

www.linkedin.com/in/georgebronten 

https://www.membrain.com 

The book George recommends for you:

https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000 

[02:10] – George introduces himself and shares his journey into sales

[04:30] – George’s early wins and learnings before founding Membrain 

[11:00] – Competing with the big brands (Microsoft, Oracle and Salesforce)

[15:10] – Key learnings with George

[18:00] – Sales and automation: George and Luigi discuss the future of sales

[23:55] – What you should be doing to ensure you have a job in the next 2-5 years

[28:20] – George’s definition of sales enablement

[32:25] – The makings of a world class sales team

[39:00] – George recommends a book written by a surgeon (what-the?)

[43:20] – What good coaching should look like

[47:40] – What you can do to build confidence in your career

[52:30] – Sales Professionals… are they born or made?

[54:02] – (You know what time it is) Sales: A science or an art?

[54:20] – Biggest influence in George’s career

[55:20] – One thing George would have done differently