How Does your Sales Function Change as you Scale?- An Interview with David (Ledge) Ledgerwood

Hello and welcome to the Sales Insights with Sarah podcast.  In this episode, Sarah Downs interviews David (Ledge) Ledgerwood about sitting in a very niche business and how scaling a business is so important in relation to the sales function. 

Ledge is a Managing Partner at Add1Zero where the team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.

Ledge was the host of Gun.io's The Frontier Podcast where he interviewed professionals across the software engineering leadership spectrum. He did the first roughly 200 interviews before moving on. Ledge is also a co-host of the Leaders of B2B podcast.

♦️CONNECT WITH DAVID ON LINKEDIN (https://www.linkedin.com/in/davidledgerwood)
♦️CONNECT WITH DAVID ON TWITTER (https://twitter.com/davidledgerwood)
♦️CONNECT WITH DAVID ON HIS WEBSITE (https://add1zero.co/)


♦️CONNECT WITH SARAH  https://linktr.ee/SarahDowns

♦️KEY TAKEAWAYS: 

Business leaders who are scaling a business get to a point where they need to decide if they want to sit in the sales seat or operators seat. They don't get to do both.

What got you here, won't get you there.

Make named and distinguished packages so that the thing you sell has a name.

Find out what is special to your business, get someone else to help you pull this out.

♦️ EPISODE QUOTES

"People often find they are plateauing [...] but now they need to scale."

"I was part of an awesome team that sat waiting for the phone to ring"

"Having been and run every function of a business allows you to have conversations will all types of stakeholders and I think that is really important for building credible relationships."

"Everyone's has a background and most of us who end up in sales never expected to be here"

♦️ABOUT THE HOST:

Sarah Downs is a business owner, founding 2 x businesses in the last 5 years.  She is an experienced sales and business development professional who understands the importance of building strong relationships and getting results, which has driven her successful career to date. Sarah has been involved with a number of Third Sector boards as an advisor and non-executive director.

Having previously worked in Trauma Orthopaedic Nursing, Sarah is no stranger to working under extreme pressure. It goes without saying that Sarah is passionate about people. She uses her experience to support CEO’s, MD’s and Sales Professionals to achieve their business goals.  Sarah has helped business owners to start-up, grow and diversify their businesses in various sectors such as Technology, Oil & Gas, Offshore Renewables, Nuclear and Professional Services.

Sarah openly documents the good, the bad and the ugly of her entrepreneurial journey and is visible across a number of platforms.  

♦️CONNECT WITH SARAH HERE  https://linktr.ee/SarahDowns 

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