708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum

Sales Transformation

English - December 07, 2023 13:00 - 13 minutes - 12 MB - ★★★★★ - 379 ratings
Marketing Business Management sales sales advice sales training sales management sales tips outbound sales social selling sales leadership daily sales tip sales prospecting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 707 - The State of Outbound: Prospecting in a Crowded Market, with Ryan O'Hara

Next Episode: 709 - Putting People Before Products: The Power of Relationships in Sales, with Dale Dupree

In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!