694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum

Sales Transformation

English - October 19, 2023 17:00 - 12 minutes - 11.2 MB - ★★★★★ - 379 ratings
Marketing Business Management sales sales advice sales training sales management sales tips outbound sales social selling sales leadership daily sales tip sales prospecting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski

Next Episode: 695 - Creating a Game Plan for Sales Success, with Larry Long Jr

In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!