468: Lisa McLeod and Elizabeth Lotardo Say Why Having a Noble Purpose is Essential for Sales Career Success Right Now

Read the complete transcript on the Sales Game Changers Podcast website.

LISA’S TIP: “Noble purpose is both a strategic intent and a methodology. It’s based on the research that says salespeople who focus on improving life for customers outperform salespeople focused on targets and quotas. That’s really easy to see why. If you had a choice of two salespeople coming to call on you and one sitting in your waiting room, or your virtual waiting room, thinking, “I got to close this deal.” The other one’s sitting in the virtual waiting room thinking, “How can I help this customer?” You’re going to like the second one better.”

ELIZABETH’S TIP: “Tell a customer impact story. Those stories do so much for your customers, and the ability to describe how you make a difference to others can win them over. They also do a lot for you personally. Talking about how you’ve made a difference fills you with pride, we release that dopamine, that serotonin, that we know feels so good. People on both sides of the seller relationship are craving that now.”