Be a Farmer
The Sales "How to" Podcast
English - April 10, 2022 23:50 - 6 minutes - 3.13 MBBusiness Education Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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Be a Farmer This episode explains why revenue generation is dominated by people who focus on existing clients rather than those who focus on landing new logos. It discusses the Three Rs of Client Development: renewals, referrals and references.