Episode 11 - Roderick Jefferson on the Role Sales Enablement Professionals Have in Driving a Culture of Equality and Inclusion

Revenue Enablement Society - Stories From The Trenches

English - June 19, 2020 04:00 - 30 minutes - 21.1 MB
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Previous Episode: Episode 10: Chris Sargent on How to Implement and Measure Adoption of a Global Sales Methodology to Remote Sales Teams

Next Episode: Episode 12 - Erica Newell shares the Unique Sales Enablement Needs of Customer Success Teams and How to Enable CSMs for Success

Sales enablement thought leader Roderick Jefferson and Paul Butterfield, Instructure Sales Enablement VP explore the role that sales enablement teams should play in driving a diverse and inclusive corporate culture. As Roderick put it “Diversity means you’re invited to the table. Inclusion means you have access to the menu along with the opportunity and ability to order from it.”

How sales enablement teams can help ensure a diversity of job candidatesWhat ways can we create sales assets, training materials and courses that are inclusiveThe critical role onboarding and ramping have in helping new diverse employees feel welcome and included

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.