57. Finding the Right Format | #PodcastAdvertising

Sales Culture with Joe Lemon

English - July 17, 2019 02:03 - 7 minutes - 7.34 MB - ★★★★★ - 5 ratings
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Previous Episode: 56. Start with the Creative | #PodcastAdvertising

Next Episode: 58. Reasons Why We Listen | #Podcasting

Today's episode I'll discussing choosing the right format for your podcast sponsorship... Enjoy

Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host.

Step 2: Categories of Podcasting

Pre-roll 15 to 30 secs / start
Mid-roll 45 to 1 min / live reads
Post-roll 15-30 sec / end

As a general rule, mid‐rolls are the most expensive (I'll talk cost later)

The traditional success metrics are impressions and downloads per show.

Let's Connect

Joe Linkedin: https://www.linkedin.com/in/joealexlemon/

Website: https://salesculture.work/

SC Instagram: https://www.instagram.com/joealexlemon/

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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Send in a voice message: https://anchor.fm/sales/message