Great conversation with George Cassell, Marketing Advisor for California Highway Patrol.  What it takes to change perception about a person, topic, or brand...  Enjoy! 
Let's Connect
George Cassell LinkedIn - https://www.linkedin.com/in/georgecassell/
Joe Linkedin: https://www.linkedin.com/in/joealexlemon/
Website: https://salesculture.work/
SC Instagram: https://www.instagram.com/joealexlemon/