161. Authentic Content for Boring B2B Businesses with Rasmus Basilier
Sales Culture with Joe Lemon
English - November 15, 2023 21:47 - 19 minutes - 18.2 MB - ★★★★★ - 5 ratingsCareers Business business marketing leadership entrepreneurs productivity sales goalsetting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.
Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/