How to Leverage SaaS Customer Review Sites
SaaS Marketing Bites from Powered By Search
English - April 06, 2021 13:00 - 10 minutes - 9.79 MB - ★★★★★ - 3 ratingsMarketing Business Technology b2b saas marketing growth marketing b2b marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Most B2B SaaS companies have a love, hate relationship with review sites. They recognize the importance of sites like G2, Capterra and TrustRadius to their marketing mix, but they tend to see them from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller up and coming SaaS businesses that see themselves as underdogs within that category.
But there are powerful ways that SaaS companies can use review sites to their advantage. In this episode, I'll share three ways that SaaS companies can leverage these platforms for competitive intelligence.
In particular, you'll learn about the following approaches:
Positioning. Specifically how to use review sites to research customer insights on your company or competition. Ideation for content marketing and sales enablement material.Optimization of your PPC advertising strategy.===
SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
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