How to Forecast Paid Marketing ROI for B2B SaaS

Accompanying blogpost: How to forecast paid marketing ROI for B2B SaaS

One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want to be able to forecast. If we spend X dollars next quarter, we'll get Y dollars in return. But the majority of companies that we speak with don't have the necessary data to do accurate forecasting.

Typically they're missing at least one of the following. One to two years worth of historical PPC data. A clear understanding of their allowable cost per acquisition. Or accurate data on their pipeline metrics and or close rate.

Lack in this data stems from having run ads for an insufficient amount of time. So their sample size is too small for accurate forecasting. Or ultimately having the wrong tracking systems in place in their Google analytics and CRM accounts. And often it's both.

In this episode, we'll describe the exact steps that we take to help companies reach a point where they can forecast their paid marketing ROI based on actual data.

And it's a repeatable process that any B2B SaaS company can use.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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