Accompanying blog post: Better lead magnet thank you pages for B2B SaaS

Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs.

What companies miss here is that there's often a small percentage of prospects that opt in, who are ready to take the next step and sign up for a trial or a demo if it were offered to them in the right way.

By using thank you pages to provide these prospects with a contextualized offer, we've helped our clients convert leads to trial or demo signups at a rate of five to 10%

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