King of Podcasts Tells Us How He Launched 5, Made Millions, with Alex Blumberg of Gimlet Media

Ep 164 Alex Blumberg, the host of StartUp and CEO and co-founder of Gimlet Media. Listen as Nathan and Alex talk about the Freedom Journal, a notebook designed for users to set and accomplish their goals effectively.

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3 Key Points:

As podcasts grow as a medium, expect to see an increase in production value and overall quality.
Advertising on podcasts is extremely straightforward because sponsors can clearly evaluate how many people they’re reaching.
For even seasoned veterans like Alex, creating a quality podcast can take a lot of time, money, and manpower (6 months, 100K, varied staff).

Time Stamped Show Notes:

01:00 – Nathan’s introduction to today’s show
01:37 – Alex joins the show
01:49 – Gimlet is a digital media company that focuses primarily on audio.
02:27 – Alex and his team at Gimlet has raised 6 million for the business.
04:08 – His podcast StartUp generates revenue through ads.
06:05 – Alex estimates that his CPM on this podcast is higher than the average radio station.
06:28 – As podcasts as a medium mature, Alex expects them to grow in production value.
07:05 – Alex describes his 6-month process when creating a new podcast. 
07:55 – It takes roughly 100K from start to finish when making the first episode.
09:18 – Alex’s old colleagues from his career in public radio have come to work at Gimlet.
10:40 – Each individual show produced by Gimlet Media generally has its own team.
13:22 – Alex uses SoundCloud to keep track of listeners for a particular audio.
14:39 – Advertising on podcasts is very straightforward and works well for Alex’s sponsors.
15:49 – Sponsors advertise in accordance to a contract with Alex’s podcasts.
17:09 – Alex makes over 1 million dollars per podcast.
19:16 – Famous Five

Resources Mentioned:

Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
Gimlet Media – Alex’s business
@abexlumberg – Alex’s twitter
LinkedIn – Alex’s LinkedIn
Creativity Inc. – Alex’s favorite book
Mark Zuckerberg – CEO Alex follows
Steve Jobs – CEO Alex follows
Google Docs – Online tool John uses.

Famous 5

Favorite Book?— Creativity Inc. – by Ed Catmull and Amy Wallace

What CEO do you follow?— Steve Jobs and Mark Zuckerberg
What is your favorite online tool?— Google Docs

Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Be more patient.

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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