SaaS Interviews with CEOs, Startups, Founders

How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter

How to build a $4.5m revenue company with 0 Full Time Employees

300,000 homeowners cut their lawns every month with Greenpal who connects them to 35,000 lawn care companies. In 2023, the company did $30m in total lawn cuts and kept 15% of that revenue to generate $4.5m in revenue. They do this all with 0 FTE’s. Why? Bryan wanted freedom. He wanted to travel 11 months of the year while building a company he loved. VC wasn’t an option. Listen in if you’re looking to build a business and life you love with no external pressure. Yourgreenpal.com

Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain

How PandaDoc Uses CI to Manage 800 Product Updates Per Month on Path To $100m+ ARR

How I raised a $15m Series B in a downturn

$100m in revenue selling software to 27,000 AirBNB hosts?

Smart way to use ZoomInfo to get first $60,000 in B2B SaaS Sales

How to build a $30m SaaS in 18 Months focusing on an unsexy niche

How to land your first $5k SaaS Pilot

How to raise $500,000 with no code, no customers, and not based in the US

Founder Hits $13m Revenue with No VC Raised selling SaaS to Defense Firms

How This Founder Plans to use AI to help Remote Sales Team Managers Run Better Teams

This founder has spent 12+ months in R&D with no revenue. He generates income from consulting. Will his SaaS ever take off if he keeps his consulting job as a safety net?

How to do $500,000 Revenue in 8 Weeks launching new AI SaaS Tool

AI is a buzz word. No one asks "Can I buy AI". Ideally, they want your product, which happens to be better than everyone else because you use AI. This CEO is taking advantage. Can he hit $1m in ARR in his first 16 weeks?

Bootstrapper Reveals $7m Profits on $40m Revenue Selling to Banks, 2 Customers Pay $10m+ Each

Launched in 2012, this company hit $1m revenue 1 year after launch. Today, they do $40m and the founder still owns 69%. 17% investors. 14% ESOP pool. Can he bootstrap to $100m by 2026?

First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

SaaS is worldwide. This Kenyan based founder creatively used underpriced FB ads to get new users for $1.50 each. 60% of signups are still active on a daily basis. Will they convert to paid when he launches his paywall?

18 Month Old Startup Already Has 3 Customers Paying $100k/yr. Is AI over valued?

Most founders think you can't launch and ask customers to pay $100,000 per year. This founder got his first 3 customers to pay $100k each. He's managed to hold on to 80% of his company. How'd he do it?

He Hit $8m in Revenue Helping UK Companies Train Employees Faster and Comply with Regulation

Sometimes, government regulation forces companies to pay for software. Aptem has taken advantage of UK vocational law to hit 170 customers paying $40,000 per year on average. Can they break $10m revenue by December?

How he plans to convert to beta users into paying customers for his team collaboration tool

$50,000 is a lot of money for this founder. He's all in but still pre revenue. Whats holding him back from asking happy beta users to start paying?

He hit $120m in ARR Then Sold $70m Unit for $250m, Today His Secrurity SaaS is Cash Rich... whats next?

This security SaaS hit $120,000,000 revenue in 2022. Then they decided to sell a $70m business unit for $250m cash. Today they are cash rich with $50m in ARR. Who will the CEO acquire with all that cash? How fast will it take to get back to $100m in ARR?

How to Grow Faster with $0 CAC

How to launch a Newsletter, get 7k Subs, first $5k Sponsor. SaaS Next?

How Chaser hit $294K revenue and 3 person team in 2023

How he spun his software out of a corporation and hit first 5 paying customers

They've spent $225k building the MVP. If burn stays this high, they need to raise $500k in Dec. They only want to sell 20% of the company implying a 40x multiple. Can he get it done?

This SaaS For Fund Manager's Just Hit $40k of MRR charing a % of AUM Managed

100 fund managers pay Avestorinc.com 400 per month and 30 to 50 bips of $60m AUM. With $40k in MRR today, can he scale to a $1m run rate by december before he tests the equity markets?

Learn from Organice: How to get free customers from the Slack App Exchange

Genius 24 year old launches agency. Now does $3m+ per year in revenue and is spinning out SaaS tools. Only a matter of time before one hits $1m. Will it happen this year with Organice - his slack tool for org charts?

AI Tool Profited $70k Last Month on $195k of Revenue. Plans to hit $3m ARR By December then Raise $5m.

Rayban and 800 other customers use Wordlift to write meta-descriptions with AI to boost SEO. The company did $195k in revenue last month up from $103k in Sept 2022. He profited $70k and is targeting a $4m raise on a $20m valuation in Q1 of 2024. Can Wordlift hit $3m in revenue by December?

He's Spent $2m to Build a Better Quickbooks, Can he hit $1m ARR by Dec?

He owned 3 franchises of the Estonian based ride sharing company Bolt which he sold. Using that money, he starting building Binderr in 2020 and just landed his first customer in March 2023. He still owns 50% of the company and as invested over $2m of his own money. Can he hit $1m in ARR this year building a better Quickbooks for Accountants in Malta?

Economics of a $37,500 Pre Seed Uncapped Convertible Note

Crazy years: from $60M in secondaries to layoffs & back to cash positive

How We Bootstrapped Backblaze from $0 to IPO and $87m in ARR

How to Convince High-Performers to Take a Pay Cut & Work for You

9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet

SaaStock Starts Oct 16th in Dublin, 5000 SaaS Founders and Big Bootstrap Stage

October 16th in Dublin. Meet 5000 SaaS founders in a week or so. Aircall Co-Founder will share how he hit $130m ARR. Muck Rack founder will share why he did $180m Series A and secondary after bootstrapping to $50m. 

Can this company leverage 250 engineer beta testers for bug testing tool to close $3m pre seed round?

Mobile bug testing company got 20 companies and 250 engineers using their platform to identify 50 bugs per week. Question is, can they convert these users into real paying customers? They quit their full time jobs in June and hope to have revenue by this December. 

Ukrainian Volunteer Group Uses This App to Raise $200k/mo, Now Available to Western Customers

24 year old hits $30k MRR in 6 months with unique SaaS cold email scripts

Zero to $30k in MRR in 8 months. Yash reveals the scripts he used to cold email and linkedin message his first 5 paying customers. He profits $10k/mo and things a valuation of $2.5m is too low. How long will it take him to hit $60k in MRR for his influencer marketing search tool?

HR Tech Exec Invested $200k into his own HR SaaS, Raising $200k on $3m Valuation Now

Ex Corporate HR Exec builds nest egg to launch HR tech SaaS in 2019. Today he's doing just $10k in MRR but says pipeline is biggest it's ever been. Can he use that data to close his $200k seed round next week?

This Hotel Tech SaaS Just Exited to Constellation Group After Hitting 30% EBITDA Margin and sharing 25% of profits with employees

Constellation software just bought this company after the bootstrapped CEO hit 60% yoy growth and over 200 paying customers. The company did 30% EBITA margin last year and is now part of Constellation Software Juniper Group. 

Behind The Term Sheet: How this $76m Seed Stage Fund Really Works

3 questions every smart founder asks this VC. How much follow on capital for a $1.5m initial check? How many deals does he look at each year? How long will his current $76m last?

How this Hotel SaaS Hit $1.3m ARR and 1400 Customers

This father and son SaaS team turned down a $7m all cash offer - a 6x multiple. They serve 1400 small hostels and vacation homes to help them manage bookings. Should the bootstrapped team have taken the $7m?

How He Built a $10m Revenue Company Around Camp Ticket Software, Bootstrapped!

His largest customer pays him over $150,000 per year to manage after school camps. This 3 pronged revenue model has allowed founder Asaf Darash to hit $10,000,000 in total revenue. 40% comes from SaaS, 40% comes from payment processing where he takes a 1% fee, and 20% is an insurance like product - if your kid gets sick and can't make the camp you paid $2k for, they'll refund. 

His First Exit Was for $200m, His Next Startup Hit $1m Then Almost Failed, Now 100% YoY Growth at Customer.ai with unique LLM model

Are you smarter than everyone else or did you just get lucky? Larry Kim sold his first company for $200m. His second company got down to $500k cash in the bank before he leveraged non-dilutive funding from Founderpath to extend runway. The runway enabled a big pivot and revenue doubled to $3.7m. Can Customers.ai hit $6m ARR this year?

I smell a $10m ARR SaaS Company. Why this 22 year old is smart to start with an Agency!

22 year old convinces 4 customers to pay $5k/mo. None of the have churned over the last 8 months. Will he use this "recurring professional services" model to eventually get into SaaS?

UserTesting Competitor Has 40 Beta Users, Here's How She's Gonna Convert them to Paid

She makes lots of money consulting. Is it possible to run a successful SaaS gig with such a big safety net? 

How 3 University Grads Plan to Take on Buffer with AI Social Media SaaS

3 university graduates launch their no code SaaS on Bubble. How'd they get 15 paying customers in 3 weeks? Why'd they split equity 33% each? How did they get Linkedin Navigator for free?

Finally! How to move from consultant to SaaS CEO (from a consultant who did $800k revenue last year)

Bsolve agency did $800k revenue in 2022. 50/50 Co-founders decided to take a pay cut to invest $150k in their new SaaS tool SPRobot to help with document management. Will they hit $1m ARR in their first 12 months?

Startup Hits $3k MRR by selling through podcasts. $2.5m Valuation on $255k Pre-Seed too expensive?

They have $125k cash left in bank, burning $7k/mo and revenues just hit $3k MRR. Will this team of 8 have enough runway to hit $1m  ARR by helping customers turn their employees into marketing machines?

How this SaaS For Music Venues Survived Covid Then hit $3m ARR

COVID should have killed this SaaS tool for live music venues. Instead, he's grown ARR 3x to $3m+ and has investors knocking down his door. With 300 customers paying $7k+/mo his team of 27 is considering embedded finance next. 

The King of India Workspaces: How he Logged 20k Bookings Last Month and Took Home $30,000

This marketplace processed over 20k bookings in India last month helping workers find quick co-working space. They take 20-30% of bookings generating $30k in MRR. Now that they've been acquired, the question is, can they grow the value of the parent companies stock to make the exit a big win for everyone?

Non Tech Founder Quickly Gives Up 50% To Tech Co-Founder To Scale Revenue Faster

Non-Engineer launches SaaS using no code. Realizes he needs a co-founder to compete and gives up 50%. Now at $2k in MRR across 30 customers helping them repurpose podcast content. His goal is $20k MRR by December 2023.