Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts # 151

SaaS District

English - November 15, 2021 10:00 - 27 minutes - 25.2 MB - ★★★★★ - 10 ratings
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Previous Episode: Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts with Kris Rudeegraap # 151

Next Episode: Simple Ways Building Community Can Impact Your SaaS Startup with Cherish Santoshi # 152

Kris Rudeegraap is the co-founder and CEO of https://sendoso.com (Sendoso), a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers.
Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful interactions was an effective approach to driving demand and increasing sales, and thus the idea for Sendoso was born.
During this interview we cover:
00:00 - Intro
01:26 - Physical & Digital Marketing Strategies
05:13 - Importance Of ROI In The Marketing Plan
07:17 - Sendoso's Growth Channels & Plans
09:32 - Leveraging Partnerships
10:42 - What To Avoid When Building a Team
12:01 - Reducing Churn With Relationship
14:44 - How to Retain Customers as a SaaS Company
15:31 - Direct Mail & Physical Marketing
16:58 - Contentfy.co Your On-Demand Podcast Editing Team
18:21 - Sendoso’s Size, $100 Million Funding & Expansion Plan
21:18 - Kris’ Vision Starting Sendoso Until Today
22:57 - Advice Kris Would Give To His 25 Years-Old Self
25:00 - Instrumental Resources For Kris' Success
25:57 - What Does Success Mean To Kris Today
26:18 - Get in Touch With Kris
Get In Touch With Kris:
https://www.linkedin.com/in/rudeegraap/ (Kris Rudeegraap's Linkedin)
Mentions:
https://www.outreach.io (Outreach)
https://salesloft.com (SalesLoft)
https://www.hubspot.com (Hubspot)
https://ecosystem.hubspot.com/pt/marketplace/apps/sales/sales-enablement/crossbeam-196819 (Crossbeam)
https://www.cosell.io (CoSell)
https://www.clickfunnels.com (ClickFunnels)

Resources:
https://www.npr.org/podcasts/510313/how-i-built-this (How I Built This)
https://www.npr.org/podcasts/510289/planet-money (Planet Money)
https://www.acquired.fm (Acquired)

Tag us & follow:
https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)
https://www.linkedin.com/company/horizen-capital (LinkedIn)
https://www.instagram.com/saasdistrict/ (Instagram)
More about Akeel:
Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)
LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)
More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

Kris Rudeegraap is the co-founder and CEO of Sendoso, a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers.

Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful interactions was an effective approach to driving demand and increasing sales, and thus the idea for Sendoso was born.

During this interview we cover:

00:00 - Intro01:26 - Physical & Digital Marketing Strategies05:13 - Importance Of ROI In The Marketing Plan07:17 - Sendoso's Growth Channels & Plans09:32 - Leveraging Partnerships10:42 - What To Avoid When Building a Team12:01 - Reducing Churn With Relationship14:44 - How to Retain Customers as a SaaS Company15:31 - Direct Mail & Physical Marketing16:58 - Contentfy.co Your On-Demand Podcast Editing Team18:21 - Sendoso’s Size, $100 Million Funding & Expansion Plan21:18 - Kris’ Vision Starting Sendoso Until Today22:57 - Advice Kris Would Give To His 25 Years-Old Self25:00 - Instrumental Resources For Kris' Success25:57 - What Does Success Mean To Kris Today26:18 - Get in Touch With Kris

Get In Touch With Kris:

Kris Rudeegraap's Linkedin

Mentions:

Resources: