How Skilljar Leverages Webinars and ABM to Be a Leader in Customer and Partner Education
SaaS Breakthrough
English - June 20, 2019 18:00 - 43 minutes - 40.3 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Aashish Dhamdhere, who leads the marketing team at Skilljar, the leading customer training platform for enterprises to accelerate product adoption and increase customer retention.
Prior to joining Skilljar, Aashish was the VP of Marketing at Amperity and built the global demand generation function at Apptio. He was also the VP of Customer Acquisition at LiquidPlanner.
In this episode, you'll hear about the start of Skilljar and the pivots that took them into the SaaS software niche. You'll learn how customer education affects every single part of your SaaS customers life cycle, what webinars and courses can do for your onboarding and education process and the exact setups they use. You'll also hear the ABM lessons from a growing SaaS company and finally, the exciting opportunities that are coming in 2019 for Skilljar. Another incredible episode, enjoy!
Notes:
02:45 Focusing on Customer and Partner Education
05:50 Pivoting to Focusing on Businesses and Specific Verticals
08:50 Inbound Flow, Customer Events and Sales Enablement
11:50 Customer Education Benefits and Results
16:00 What a Marketer Should Do When Joining a StartUp
17:15 The OKR Framework
17:50 Flip From Product-Centric View to Customer Centric
20:15 Link Education With New Releases
21:20 Three Ways to Leverage Webinars
25:15 A Two-Tier Approach to ABM
30:00 KPIs: Mix of Lagging and Leading Indicators
32:10 Startup Growth Is Not Linear
33:50 Growth Numbers
34:30 Next: Increasing Specialization, Events and Content
36:40 Lightning Questions