How ShipBob is Dominating ECommerce by Focusing on Partnerships and Event Marketing

SaaS Breakthrough

English - March 13, 2019 15:42 - 49 minutes - 45.7 MB - ★★★★★ - 46 ratings
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Meet Casey Armstrong, the CMO at Shipbob. ShipBob offers simple, fast, and affordable fulfillment for e-commerce businesses. Casey drives high-growth at B2B SaaS companies by integrating the entire marketing toolset to focus on rapid execution and aggressive, customer-centric strategies and has consistently acquired millions in net-new annual recurring revenue, managed millions in digital advertising spend across multiple channels, and driven billions of organic pageviews through a cross-functional, data-driven approach.

In this episode, you'll hear about the mental switch that Casey had to make to go from a big tech company like BigCommerce to ShipBob, the outbound strategies that launched ShipBob and got them off the ground and some of the interesting lessons Casey learned from that. You'll find out about the digital partnership strategies that have exploded growth for ShipBob, their approach to finding the perfect partners and how they nurture those relationships to see massive ROI and finally, you'll hear what Casey's looking forward to in the world of e-commerce for marketers and that's pretty interesting and incredible. I truly hope you enjoy today's episode!

Show Notes

02:40 Empowering E-commercerce Businesses With Amazing Fulfillment and

Logistics
04:40 Joining to Take Marketing Initiatives to The Next Level
07:00 Sweet Spot: Lower SKU High Volume Sellers
11:20 Going Well Beyond The Digital Side of Marketing
15:00 Knocking on Businesses Doors
18:50 Partner and Event Focused Initiatives
20:45 Leveraging Partnerships
27:25 Attracting High Quality Attendees to Events
29:15 The ROI of Doing Events
30:50 The Operational Element in Scaling SaaS
33:20 Ecom Challenges: Brands Have to Become More and More Creative
42:40 Lightning Questions