How Shayla Price Fuels SaaS Growth with User-Generated Content Campaigns

SaaS Breakthrough

English - February 06, 2018 16:00 - 26 minutes - 24.4 MB - ★★★★★ - 46 ratings
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Previous Episode: How Typeform created the SURF Method to grow from 200k/MRR to 1.3M/ARR in Less than Two Years

Next Episode: How LucidChart Exploded from 2.5MM Users to over 16MM Users in 3 Years with VP of Growth, Spencer Mann

Meet Shayla Price, the Growth Content Marketer at Customer.io and previously part of Drip, Kissmetrics and a number of other amazing SaaS Companies. In this episode, Shayla breaks down her hub and spoke approach to content marketing for strategic iniatives with content, how to align your goals with your content, and the true power of "user generated" content that most marketing teams totally miss. This is super helpful for anyone planning on creating content and wants to super-charge their content to the next level. Shayla's years of experience shines through as she drops nugget after nugget of great content!

02:40 How Shayla Started in The World of Content Marketing
05:41 Initial Goals for Campaigns
06:19 Writing Content for a Purpose
07:25 Being a Muse for User Generated Content
09:11 The Real Magic Happens After the Campaign Is Over
09:44 Strategic Content Generated Post vs User Generated Content
10:56 Mapping Out the Pieces
13:14 Placing Content Along the Customer Journey
14:00 What Exactly To Do When Starting Out
14:34 Doing Customer Research for Topics
16:37 Quantity vs Quality
17:10 Making Content Decisions: Time and Metrics
18:28 Big Wins in 2017
19:07 Repurposing Content
19:39 Changes in 2018: More Intentional and More Experimentation
20:55 Understand Your Customer Persona and Focus
22:07 Better Marketers In 2018 Do User Generated Campaigns
23:37 Lightning Questions