How Proof used 2 Simple Growth Strategies to Go From 0 to 1.8MM/ARR in Less than a Year
SaaS Breakthrough
English - February 02, 2018 15:30 - 34 minutes - 31.3 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Austin Distel, the Director of Marketing at Proof, a social notification app to build trust on your website that dramatically helps increase sales. As employee #1 and the Director of Marketing, Austin explains the steps they took to go from launching with zero funding in March 2017 to a projected $1.8m/ARR (and growing) as a completely bootstrapped company. Now as part of Y-Combinator, the team is expanding their marketing and working on their ultimate goal which is to humanize your online experience. On this episode, we discuss a ton of great content. We deep dive into the initial steps to get Proof off the ground, their initial customers, the one tiny change that caused explosive growth early, and their unique approach to paid advertising that has scaled their profits through the roof.
03:20: A Quest for Authenticity in Online Marketing
06:11: The Master Plan Behind Proof
08:31: Your Persona Evolves Along Your Business
10:06: Achieving Focus For Growth By Merging Companies
12:19: Creating A Product to Solve Your Own Problem
15:03: Market Validation and Feedback With A Prelaunch
16:22: Marketing With Influencers: Look for Your 20%
18.30: Building Virality Into Your Product
20:27: Taking Over Market Share by Out Advertising The Competition
20:51: Vanity Metrics vs Clarity Metrics
23:28: Develop a Predictable Paid Acquisition Channel w/ 45 day or
less Payback
25:19: Mathematics: The 3 Metrics You Need To Understand
26:22: Personalization vs Static Websites
29:07: The Big Goal: Helping 100.000 Websites Humanize by 2020
29:58: Lightning Questions