How ProfitWell Become the Industry Leading Software for Monetization with their Content Network
SaaS Breakthrough
English - July 11, 2019 14:00 - 44 minutes - 40.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Patrick Campbell, the Co-Founder and CEO of ProfitWell, the industry-standard software for helping companies like Atlassian, Autodesk, Meetup, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for over ten thousand subscription companies.
In this episode, you'll learn about what every SaaS business needs to know about pricing, why pricing can be over complicated and the warning signs that you need to know to put more emphasis on it early. You'll hear about both the tactical and strategic elements to cure churn, running content like a media company for massive results and finally how to find that leverage in your team for maximum velocity. You're going to absolutely love this episode, lots of valuable tips, strategies and ideas.
Notes:
03:30 Helping With The Hard Parts of Subscription Growth
04:35 It's About The Quickest Path to Learn Product Market Fit
08:40 Putting Together a Framework to Help People With Pricing
11:50 Monetization Is More Than Just The Number
15:05 Tactical Bits and Strategic Bits of Churn Reduction
19:45 SaaS Are Not Talking To Customers Enough
22:00 A Framework For Content Marketing
25:25 Leveraging Content
26:30 The Network Effects
28:30 Fighting Shiny Strategy Syndrome With Quarterly Sprint Cycles
31:15 Hard Lesson: Getting The People "In The Right Place"
34:10 Next: Launching The Network
36:30 Lightning Questions