How Olark is winning in a super competitive market by building strategic partnerships and embracing an experimental mindset with Kasey Bayne

SaaS Breakthrough

English - April 04, 2018 15:41 - 35 minutes - 32.5 MB - ★★★★★ - 46 ratings
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Previous Episode: How Pagely is Using a New Form of Marketing VBO - Value Based Outreach - to Grow in a High Competition Market

Next Episode: How Brandpoint Hub used the power of Strategic Partnerships to create Brand Advocates and MoM Growth

Meet Kasey Bayne, part of the marketing team at Olark live chat, the most beautiful and effective way to talk to your customers for sales and support. In this podcast episode, you'll hear about the mindset shifts you need to make to create and build strategic partnerships, like Olark has been doing, as well as, re-thinking the experimental techniques Kasey's team been implementing to win in a super competitive market. We also find out how they were able to scale up from word of mouth marketing using automation and centralized communications and Kasey gives us her best tips on where to find the expert advise you really could use.

03:40 What Olark Live Chat Does
04:10 Joining Olark With 10k Paid Customers and Great Culture
06:27 The First 10000 Customers
07:36 From Word Of Mouth To Automation and Centralized Communications
10:08 Narrowing Down On User Problems, Case Studies and Website Redo
14:18 Paid Traffic: Embracing An Experimental Mindset
19:12 Defining Baselines For The Experiment and Data Analysts
21:20 Surprising Wins With Partners and Integrations
23:49 The Mindset Shift You Need To Build Strategic Partnerships
26:42 Marketing In 2018: Experimental Mindset and Experts In The

Field
28:55 Finding Expert Advise: Conferences and Getting Involved In Your

Community
30:27 Lightning Questions