How Mailjet found "Blue Ocean" in a Highly Competitive Market and Scaled into North America

SaaS Breakthrough

English - November 07, 2018 18:30 - 42 minutes - 38.7 MB - ★★★★★ - 46 ratings
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Previous Episode: How Reply.io has Successfully Grown in a Competitive Market Focusing on their Evolving Customer Profile

Next Episode: How VIBBIO Navigated Early-Stage Growth by Successfully Creating a Culture of Testing, Personalization and Data

Meet Miles DePaul, Head of North America Marketing at Mailjet, the email service provider for teams with customers like Product Hunt, Avis, MIT, and more. Miles oversees the growth of the Mailjet brand across the US and Canada, including content marketing, events, branding, and demand generation.

On this episode, you'll learn about the expansion of Mailjet from Europe to North America and how they made that journey, how the core of product can help you grow the business and really dial in your marketing language, how marketing conversations can influence the product in a way that creates amazing marketing initiatives back to the team, engineering as a marketing concept and what they're doing in Mailjet, new products launching soon and the challenge for us all in 2019.

This was a really fantastic episode, lucky I got to meet these guys at SaaStock in Dublin. Enjoy!

Show Notes:

03:00 Bridging the Marketing and Transactional Email
05:02 Differentiator: Laser Focus on Email
06:10 Joining the US Team to Scale across North America
07:30 Leaving All Solutions Open to What the Market/Customers Tell
09:43 Leaning Into a Human Face in Front of All the Customers
10:05 Deliverability and Telling Stories
12:02 Crafting the Small Little Moments of Interaction with the Brand
13:03 Massive Boon: First GDPR Compliance Email Service Provider
13:55 First ISO Certified Email Provider
15:32 Takeway: Really Looking to the Content You're Creating
16:57 Building Feedback into Product Development
18:25 Tactical Point of View: Managing Feedback
19:49 "Swiss Army Knife" Customer Success Team
21:41 A Collaborative Email Tool
23:34 The Collaboration Toolkit
24:52 Investing in Videos and Animations to Showcase the Tool
26:25 Launching Email Planner: Calendar and Live Collaborative Tool

for Teams
28:12 Really Leaning Into Your Team's Unique Skill Strengths
31:17 Challenge for 2018/19: Being Heard in All the Noise
34:34 Lightning Questions