How Leadpages Used a Single Webinar Campaign to Grow into Seven Figure SaaS

Meet Bob Sparkins (Jenkins), Manager of Marketing Education at Leadpages and the author of "Take Action, Revise Later". Leadpages is a well-known tool that empowers its users with lead generation and sales software to quickly promote their products and services. In this episode you'll hear about the journey of Leadpages from a bootstrapped business to a funded company. Bob told us how and why they went through that funding route. He uncovered how content marketing and dedication to webinars has brought Leadpages to seven figure ARR. They continue to grow every year with almost the same webinar strategy.

We also cover how education is an integral part of marketing and exactly how Bob does it and why he does it that way. You'll hear about the lessons learned from Bob's 1000+ live webinars ran at Leadpages, and how to find, engage and keep affiliates happy, which has ultimately become one of their biggest traffic sources. We talk about a lot of incredible strategies in this episode!

Podcast notes:

03:40 From Bootstrapping to Venture Funding a Software Platform
06:13 From Early Customer to Team Member
06:51 Connecting the Dots Through Marketing Education
07:50 Giving The Why and Not Just The How
10:02 The Webinar Approach
11:38 The Webinar: Optimizing and Repeating Over and Over Again
13:16 Over a Thousand Webinars Done
14:06 Big Wins in Webinars
16:01 The Human Connection You Get with Webinars
16:48 Doing Affiliate Marketing as a SaaS
19:16 Turning Customers Into Affiliates Faster
20:46 How to Get Bigger Affiliates to Come In
23:12 Keeping Affiliates Promoting
25:59 KPIs
28:50 Company Growth and Culture
30:48 Next in 2018: Access for All and Strong Facebook Relationship
33:59 Lightning Questions