How Kapost Grew to 13 Million ARR by Creating a Content Operation Empire
SaaS Breakthrough
English - July 25, 2018 16:00 - 42 minutes - 38.6 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Paralee Walls - a guest lecturer for the Digital Creative Institute, General Assembly, a contributor to Forbes, CMI, and Kapost's own Marketeer. In this podcast episode you'll hear all about what Kapost is doing in marketing, including how they are using The Pillar Model to create a content powerhouse. We talk about why content operations are essential for big companies like IBM, GE, Fedex, as well as yours. You'll learn how to tell bad content from good content, how to use leading indicators and some powerful syndication strategies that Kapost is leveraging every single month. You're going to love this episode!
Notes:
03:29 The Entire Management of The Content Operations
07:19 Building Up a Fairly New Marketing Team
10:19 Doing a Content Audit
13:17 Telling Bad Content From Good Content and Fixing It
16:06 The Pillar Model: Make Your Content Matter More by Doing Less
18:18 The Reverse Pillar
19:11 Using Leading Indicators
23:23 Content Syndication: Influencers and Employees Networks
27:10 Content CTAs
29:49 Map Your Successful and Unsuccessful Buyer Journeys
36:15 Lightning Questions