How Chameleon's Early Growth Was Powered by Quora, Content and In-Product Experiences
SaaS Breakthrough
English - April 03, 2019 15:11 - 35 minutes - 32.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a SaaS Platform for Targeted In-Product Guidance and Marketing. Pulkit previously worked in data modeling and analysis in London and helped unemployed youth start businesses in rural India.
In this episode, you'll hear how Pulkit founded Chameleon and found early product market fit over cups of coffee. You'll learn about the onstage launch event that he used to bring in qualified leads and customers early and the unspoken content initiatives that have been incredible growth drivers for their business. You'll also hear about the hard lessons learned along the way for Chameleon and things that you'll absolutely want to think about on your own journey in marketing. Finally, you'll want to hear about the big opportunity Pulkit spotted in SaaS marketing. Enjoy!
Show Notes:
02:20 Interactive In-product Guidance and Marketing Without Writing
Code
04:20 Why Can't I Have Something That...
05:15 Validation: The Same Story Again and Again
06:30 Initial Informational Interviews Over Coffee
09:05 Presenting and Launching in a Conference
10:11 Anchoring Product Launches and Development to Events
13:25 Focusing On Content Marketing
14:50 Winning Strategy For Quora
18:40 Leveraging LinkedIn and Product Hunt
23:10 Missed Opportunities: Sales Teams and Partnerships
24:40 Hard Lesson: Taking Too Long on Stuff
27:00 Looking Forward In 2019: More Interactive Content
27:45 Big Opportunity: Marketing to Existing Customers Inside Your
Product
29:50 The Importance of Iteration
30:15 Lightning Questions