How Appcues Grew to 8M/ARR using a "Laser-Focused" Content Marketing Approach

SaaS Breakthrough

English - March 21, 2018 15:27 - 30 minutes - 28.4 MB - ★★★★★ - 46 ratings
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Previous Episode: How Hotjar Exploded Growth with Simple Acquisition Strategies to Go from Free Beta to €1 Million ARR in 6 Months

Next Episode: How Pagely is Using a New Form of Marketing VBO - Value Based Outreach - to Grow in a High Competition Market

Meet Ty Magnin the Director of Marketing at Appcues. In this podcast episode you'll hear how Ty uses brand as a primary differentiator and than doubled down on content marketing early to grow Appcues (which is now at $8M in ARR). We also go over how they create a solid UX based on honest feedback from their drunk users testing events and the importance of their User Onboarding Academy. Find out also which the right moment to start hiring a marketing team.

03:40 How Ty Went From User To Team Member
06:31 Doubling Down on Content Marketing
07:59 An Acquisition Approach
10:16 Results Focused and KPIs Evolution
11:48 Laser Focus to Umbrella Expansion
13:49 Challenges Of An Evolving Brand
15:16 Segmented Sales
16:17 Drunk User Testing
19:00 Big Win: Building a Team
20:19 The Right Moment To Start Hiring a Marketing Team
22:52 Product Market Fit and Scaling
23:50 Bottom Up Focus Strategy
24:15 Lightning Questions