How ActiveCampaign Leveraged Internal and External Education to Become a Leader in Their Industry
SaaS Breakthrough
English - August 22, 2018 19:54 - 42 minutes - 39.4 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Chris Davis, the Director of Education at ActiveCampaign. Chris is responsible for creating and organizing content that helps business owners use marketing automation properly. In this episode he breaks down the amazing journey that ActiveCampaign has gone through to become a leader in email marketing. You'll hear what Chris did to set up and launch an extremely effective education department from scratch, and the secrets he discovered while building it. We talk about the internal vs external education methods, and why as a SaaS company you need to double down on both. And you'll learn the winning formula that ActiveCampaign has used in a very, very competitive market to push growth forward and do it quickly. Chris is an extraordinary speaker and educator and you'll learn a lot just listening to him. Enjoy!
Show Notes:
02:40 How It All Started
05:00 Funding and Intentional Growth
06:19 Building an Educational Department
08:02 The Education Effort is Twofold: Internal and External
10:41 Building Internal Education
12:38 External Education: Educational Content and Marketing the
Content
15:05 KPIs: Mixed Anecdotal and Measurable Effort
17:42 Differentiation in a Very Competitive Market
21:53 Competitive Advantage: Developing the Product Around The Users
22:58 Education as Differentiation
25:16 Lead With Learning
27:07 The Future of Email Marketing: Multi Channel Helping Email
30:18 Being the Trusted Voice
34:18 Lightning Questions