Q: If you could only focus on one goal for the second half of 2021, what would you prioritize?
1. Transactions/ Volumes/ GCI
2. Profitability in $ or %?
3. Operational Excellence
4. Brand Expansion - Scaling Trust
5. Improve top, mid & bottom of funnel management
6. Listing appointments scheduled
7. # of listing taken
8. # of new reviews

Daily Checklist:

Powerful morning routine
Market intelligence(daily hot sheets, showing time, interest rates)
(Team)huddle up ( what are our customers for today?)
(Team) role play (objections) handling & sell like Oprah
House of power | Follow ups (5/5/4) & post that I did it!
Meet with my TC/assistant & review all under contracts
Pending/Listing Check ins
2 social posts on all channels
Afternoon follow-ups
Go on (x) appointments daily

Weekly Checklist:

Film 1 to 2 shows
Study Competition
Review my #'s (week, month, year)
Coaching sessions
Powerful skill development
Team Meeting
Review projects (Do,Doing/Done)
Project "Do" time (working on my business)
All sellers follow up
Manage / execute Marketing plan
Book (x) appointments
List (y) homes
Sell (z) homes
Close (a) houses
Preview properties for clients
Virtual/ open house / mega open house prep

Monthly checklist:

Be the CEO, review everything in your business!
Review plan to actuals (with my manager/coach)
Budget review (with manager/coach)
Set aside (X%) for taxes
Set aside (Y%) for investment
Review next month/quarter marketing campaigns
Review the monthly results & actions plan for next!


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