Raj is a local Dubai Entrepreneur, he's a Speaker, DJ, Producer and CEO of Creative Content Agency and also founder of My Friends Your Friends, connecting business owners in Dubai. He’s been in the creative game for 20 years, and he runs a content creation agency that helps create and facilitate content for business to business brands. Fatman Scoop is a two time Grammy Award winning recording artist, promoter and radio personality. He has done over a 100 live shows all across the world, from club shows to major tours. After the hit of the pandemic, travel hit a stop for Scoop, and he had to come up with a unique way to keep in touch with his fanbase. From a traditional recording artist, he had to pivot rapidly, turning to Instagram collaborations and a boost in content. Since then he’s seen a nearly 20% rise in his following. Raj and Scoop met over a decade ago and reconnected a few years ago in Dubai and collaborated on a podcast called Other People’s Podcast. They now work together to convert Scoop’s conversations with artists such as Missy Elliot, from his Instagram content into a podcast itself.