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013: The Decision You Have To Make About Updated Phrase Match Keywords
The Rothman PPC Podcast: Google Ads and Your Business
English - December 12, 2021 21:00 - 31 minutes - 21.6 MBMarketing Business Entrepreneurship Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 012: Broad Match Has Changed!
Next Episode: 014: How To Deal With The Ramp Up Period In Google Ads
Updated phrase match is a really big deal.
Why the anger?
The decision you have to make.
Did you forget who the boss is?
About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719
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