The Rothman PPC Podcast: Google Ads and Your Business
31 episodes - English - Latest episode: 5 months ago -Rothman PPC Podcast is a podcast dedicated to helping business owners understand their search advertising options, the role of artificial intelligence in their marketing efforts, and making the most of their opportunities on search.
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Episodes
018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It
February 26, 2024 21:00 - 18 minutes - 12.4 MBEver wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy...
017: Check Your Conversion Status
November 17, 2023 20:00 - 16 minutes - 11.2 MBOn today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, ...
016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns)
January 02, 2023 20:00 - 20 minutes - 14.1 MB11 ways to improve your ad copy in Google Ads search campaigns: Experiment Undeniable ad copy Ads Organic Social Website Help docs Customer's shoes Test themed responsive ads Balance human and machine The data (whole account) Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc
015: The Easy Formula For Google Ads Ad Copy Success
July 22, 2022 21:00 - 14 minutes - 9.99 MBMy easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc
014: The Easy Formula For Google Ads Ad Copy Success
July 22, 2022 21:00 - 14 minutes - 9.99 MBMy easy formula for amazing Google Ads ad copy that generates leads and sales: 1. Catch their attention 2. Meet them where they're at, mechanically and emotionally 3. Give them an undeniable offer Work with Jason - https://rothmanppc.com/ Follow Jason - https://twitter.com/rothmanppc
014: How To Deal With The Ramp Up Period In Google Ads
May 19, 2022 21:00 - 22 minutes - 15.5 MBThe ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period. Contact Jason - https://rothmanppc.com/contact/ Follow Jason on Twitter - https://twitter.com/rothmanppc
013: The Decision You Have To Make About Updated Phrase Match Keywords
December 12, 2021 21:00 - 31 minutes - 21.6 MBUpdated phrase match is a really big deal. Why the anger? The decision you have to make. Did you forget who the boss is? About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719 Contact Jason - https://rothmanppc.com/ Newsletter - https://rothmanppc.substack.com/ LinkedIn - https://www.linkedin.com/in/rothmanppc/ Twitter - https://twitter.com/rothmanppc Facebook - https://www.facebook.com/rothmanppc/ Adventures by A Himitsu https://so...
012: Broad Match Has Changed!
May 15, 2021 21:00 - 30 minutes - 20.9 MBWow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management. Thanks for listening and enjoy the episode! About keyword matching options - https://support.google.com/google-ads/answer/7478529 Contact Jason - https://rothmanppc.com/
011: Three Ways To Lower Your Bounce Rate in Google Ads
February 16, 2021 23:00 - 23 minutes - 16 MBIn today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contact us: https://rothmanppc.com/contact/
010: 4 Ways You Can Improve Your Google Ads Management In 2021
January 19, 2021 23:00 - 21 minutes - 14.7 MBNow that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments! Do you need help growing your business? We can help! https://...
009: A Weird Secret About Google Ads Management
October 14, 2020 21:00 - 17 minutes - 12 MBThere's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish. Do you need help growing your business? We can...
008: Are you going to cry about search terms?
September 17, 2020 02:00 - 25 minutes - 17.6 MBHere are some ways to handle losing some of the search terms data we're all used to. No need to cry. Thanks for listening. Say hi - https://twitter.com/rothmanppc
007: Danger, Careful With Comparisons
August 29, 2020 04:00 - 24 minutes - 17 MBDate range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions. Thanks for listening, please share and leave us a rating and review. Follow Jason on Twitter - https://twitter.com/rothmanppc Do you need help growing your business? We can help! https...
006: The Secret To Social Proof
August 22, 2020 20:00 - 21 minutes - 15.1 MBJason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase. No ads shown for 'Google Ads Agency' keywords anymore - https://support.google.com/google-ads/thread/65248999 Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/ Want to connect? Contac...
005: Solve All Your Conversion Problems With The Segment Button
July 03, 2020 03:00 - 32 minutes - 22 MBThe segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment but...
004: There Are Three Types Of Keywords In Google Ads
June 22, 2020 04:00 - 28 minutes - 19.4 MBThis week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410 Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/ Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8 Do you need help growing your business? We can help! https:...
003: You Shouldn't Have Turned Off Your Ads
June 13, 2020 04:00 - 27 minutes - 19.2 MBBusiness downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn. Thanks for listening, we hope this episode improves your PPC knowledge. Please share the s...
002: A Major Decision Search Advertisers Must Make During A Time Like This
May 23, 2020 06:00 - 35 minutes - 24.1 MBWhen something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/ Can't get enough? List...
001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature)
April 29, 2020 07:00 - 33 minutes - 23.2 MBToday on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening! Do you need help growing your business? We can help! https://rothmanppc.com/ ...
010: Call Only Ads In Google Ads Have Changed (New Visit Website Feature)
April 29, 2020 07:00 - 33 minutes - 23.2 MBToday on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening. Please share and follow Jason on Twitter - https://twitter.com/rothmanppc
Moving Companies Can Benefit From Remarketing To Callers
April 17, 2020 04:00 - 12 minutes - 8.4 MBRemarketing to callers is a cool new feature from Google Ads. Moving companies should use it. Also, this is the last Corona Clicks episode. About remarketing to callers - https://support.google.com/google-ads/answer/9800279 Follow me on Twitter - twitter.com/rothmanppc
Know Your Conversion Threshold When You Make Google Ads Decisions
April 16, 2020 07:00 - 15 minutes - 10.5 MBIt's great to know your conversion threshold when you make Google Ads decisions. This helps you decide when to improve a conversion producing part of Google Ads, or when to give up on it. Also, big news tomorrow. Follow me on Twitter - https://twitter.com/rothmanppc
Why Remarketing Works
April 15, 2020 05:00 - 16 minutes - 11.4 MBI've been reading about persuasion and the importance of attention, and it's been helping me understand why remarketing works. Also, looks like we're ramping back up very soon and turning the economy back on. Subscribe to the Rothman PPC podcast: Apple - https://podcasts.apple.com/us/podcast/rothman-ppc/id1505937835 Google - https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS85NzgzMDEucnNz Stitcher - https://open.spotify.com/show/0JEMKC8EtCZTmzfxJe6DD1 Follow me on Tw...
The Secret To Getting B2C Leads From High Volume Keywords In Google Ads
April 11, 2020 05:00 - 36 minutes - 25.2 MBCC 27: Getting B2B leads from regular keywords is tough, but it can be done with great conversion tracking and conversion values in place. Also, I like to listen to the market and I think I might be undercharging my services. Also, are antibodies the bridge to help us restart the economy as we wait for a vaccine? Subscribe to the Rothman PPC podcast: Apple - https://podcasts.apple.com/us/podcast/rothman-ppc/id1505937835 Google - https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3B...
How to get PPC clients to raise their bids... TAKE THE HANDCUFFS OFF!!!
April 10, 2020 16:00 - 13 minutes - 9.35 MBCC 26: Visual is the most effective form of persuasion. How you talk to PPC clients can influence their decisions. Using visual language can get them to raise their bids when it's necessary. Also, the unemployment charts are horrible. Follow me on Twitter - https://twitter.com/rothmanppc
Four Questions To Ask When Making A Decision
April 08, 2020 05:00 - 23 minutes - 15.9 MBCC 24: I learned a great way to think about decisions from Dr. Ben Carson. Ask yourself four questions. If I do this, what is the best outcome? If I do this, what is the worst outcome? If I don't do this, what is the best outcome? If I don't do this, what is the worst outcome? Also, today for a while it felt like we were done with the coronavirus, it felt good. I'd like to know what getting back to normal looks like. Follow me on Twitter - https://twitter.com/rothmanppc
Two questions I've been asking myself
April 07, 2020 02:00 - 20 minutes - 13.8 MBCC 22: Two questions I've been asking myself. Do I have a go to ground business strategy? And am I going to let this break me? Follow me on Twitter - https://twitter.com/rothmanppc The best book on Google Ads - https://amzn.to/2WmA869 Recommended landing page software - http://instapg.es/l6vCd
Work from home tips for disciplined people
April 04, 2020 10:00 - 18 minutes - 12.9 MBCC 20: Working from home is really fun and convenient, but it takes discipline, also, it probably isn't for everyone. Depends on what you like. Here are some tips from someone who works from home. Follow me on Twitter - https://twitter.com/rothmanppc The best book on Google Ads - https://amzn.to/2WmA869 Recommended landing page software - http://instapg.es/l6vCd
Google Ads Rubbernecking
April 03, 2020 04:00 - 16 minutes - 11.7 MBCC 19: When search users are distracted by a major life event like sports, news, and holidays, your Google Ads performance will be different. Also, good signs out of Italy and California. Follow me on Twitter - https://twitter.com/rothmanppc The best book on Google Ads - https://amzn.to/2WmA869 Recommended landing page software - http://instapg.es/l6vCd
LESS Google Ads clicks in the morning because of this?
April 02, 2020 06:00 - 20 minutes - 14.4 MBCC 18: Is there less volume in the mornings for some industries on Google Ads because people are sleeping in? Also, I'm reading about the Spanish flu. The Great Influenza - https://amzn.to/34ey02B Follow me on Twitter - https://twitter.com/rothmanppc The best book on Google Ads - https://amzn.to/2WmA869 Recommended landing page software - http://instapg.es/l6vCd
A new Google Ads client picked me because...
April 02, 2020 06:00 - 18 minutes - 13 MBCC 17: A new Google Ads client went with me because he likes my manual bidding style. Also, it's good we have a defined plan for April. Follow me on Twitter - https://twitter.com/rothmanppc The best book on Google Ads - https://amzn.to/2WmA869 Recommended landing page software - http://instapg.es/l6vCd