Ep. #6 Who is going to lead the future? It’s not going to look the way we’ve been used to.

70% of freelancers report working with diverse teams compared with only 59% of traditional employees. Open the workforce strategy and suddenly, achieving diversity and inclusion requires far fewer committees and initiatives, and our creative work starts to reflect the world we actually live in. In this episode of the Rosie Report podcast, Steph sits down with Kat Gordon, Founder and CEO of The 3% Movement and author of the forthcoming book “The Future Belongs to Belonging: How Inclusive Cultures Unlock World-Changing Creativity.” Kat founded The 3% Movement 9 years ago due to the fact that only 3% of Creative Directors were women and very few were people of color. Through the work and influence of The 3% Movement, Kat and her team are continuing to improve the ratio. Tune in as Kat and Steph cover everything from how change actually happens in our industry, to the radically inclusive future of work that just so happens to be the reason Steph started We Are Rosie as well as the theme of the upcoming virtual 3% Conference taking place at the end of this month! Did we mention Steph has the honor of speaking at the conference? You won’t want to miss it.

Kat Gordon has had over 20 years of marketing experience working with major brands and many of Silicon Valley's most exciting start-ups. She started her copywriting career at Cosmopolitan and then as the youngest copywriter ever at Sports Illustrated. In 2008, Kat made her first move in pursuing her passion for gender equality in the workplace by launching her own agency, Maternal Instinct, dedicated to the woman consumer. Often called a “triple threat” of an entrepreneur, advertising woman, and marketing to women expert, Kat was named Visionary of the Year by Advertising Age in 2018 and one of the 30 Most Creative Women in Advertising by Business Insider in 2016.