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Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX
Rosenfeld Review Podcast
English - April 17, 2015 19:34 - 15 minutes - 14.4 MB - ★★★★★ - 18 ratingsTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Four years ago GE discovered it was one of the largest software companies in the world--but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the Enterprise UX 2015 conference in San Antonio this May 13-15. Get tickets at www.enterpriseux.net or follow along on Twitter at @enterpriseUX.