“the only reason why I'm sharing this is because I want you to start thinking about what you're willing to lose over taking a stand. Because words of support are great, but what about when it comes time to make sure that your actions match your words?”

The idea of implementing a vetting process into your business might not be something you have though about very much, but now more than ever, I personally feel it is extremely important to align yourself with the brands, clients, corporations, guests, etc. that are truly in line with your values, your morales, & where you stand on important world issues. 

It may not feel like the greatest working relationship when you know that a company or an individual didn't take a public stand on something that you are extremely passionate about.

So how do you actually "Vet"?  Well that's what we're talking about today! Plus, you'll also learn:

How to really know yourself, and what it is you & your brand stand for. How to speak to your ideal client, and make it very clear how you align with their values Vetting from a variety of different angles; guests, corporations, brand associations and why it is OK to not work with companies that just don't make you feel good.

Also, don't forget TONIGHT at 7:30pm EST I am hosting my free podcast masterclass that reveals my brand new 7 Step Framework that I am not sharing anywhere else! Come join us tonight!

Look for references from today’s episodes?  Find them all here:

My 7-Step Framework to launch a successful podcast and exponentially grow your business

Episode 17: Rest for Success and How to Manage Metabolism with Jade Teta

Episode 205: Purpose, Using Pain for Growth & Building Multi-Passionate Online Businesses with Dr. Jade Teta

Episode 211: The Revolution of Launching in a New Normal with Chelsea Wallace (The Launch Copy Coach)

Episode 212: [BIZ TIPS] It’s Never Been So Important to Show Up in a Genuine Way

Episode 210: Black Lives Matter: Sparking a Conversation About Anti-Racism

Episode 128: [BIZ TIPS] Protecting Your Brand & Why Trust is a Must with Your Audience

Episode 114:Attaching Self Worth to Work with Jessica Rodriguez

Are you ready? Get listening right away, or if you’re more in the mood to read today visit Episode 215: [BIZ TIPS] How to Vet People, Brands & Companies to Work & Collaborate With for the full transcription of today’s episode! Let’s do this!

Questions?  Comments? Want to connect and chat about this episode? You can email me at [email protected], or DM me over on Instagram @emilygoughcoach or Facebook at Emily Gough Coaching.  I would absolutely love to connect with you and thank you for listening in real life and here any takeaways you had from this or other episodes!.  It makes me day to see you listening to the podcast and fills me up with pure joy. Seriously.  See you on the ‘gram!

If Instagram and Facebook aren’t your jam, send me a good old fashioned email!  [email protected]

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Find Emily Online:

Emily Gough Coaching

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