Ep. 046 Get the Winning Hand with Cards... Credit Cards....

Ep. 046 Get the winning hands with cards... credit cards....
Maximizing your sales with merchant services

If you're not taking credit cards now you're creating a disservice for yourself!

Hey everyone, Sonya Paz here with the Rockstar Mentor podcast and it is a bright and beautiful day out here with our California weather is bringing us fabulous sunny and warm weather!

A couple of quick things that I want to talk about first of all is that due to the crazy holiday season I am going to consolidate the fan mail Friday Q&A to our regular episode that occurs every Tuesday, I just have such a crazy busy schedule in the studio and we are in full production with ornaments, jewelry, gifts and online orders right now that doing two episodes a week has proven to be a bit much at this time. We will revisit after the first of the 2017 year.

The time is just swooshing on by and I cannot believe that we are already five weeks until Christmas or maybe it's 41 days something like that, but it is crazy the days are going by so fast that it's nutty!

It didn't take long for the Art and wine's festival season to conclude before we started embarking on all of the holiday shows, craft shows, bead and jewelry shows you name it it's out there already and people are selling and people are buying!

I will say that I have been in this business a long time, and I say that gracefully, a looooong time! I remember when getting a merchant account to take credit cards used to be a painful and agonizing process with all kinds of business references needed and personal references and paperwork up to Yazooo and then there was a point where some people didn't even take credit card so you had to have a business check, or get your items ordered via COD, (COD, somebody you don't even know what that is) it was when you had to have a purchase order for items, you ordered them with a wholesale minimum, the company you were ordering from didn't take credit cards, they only took certified check or money order, and then if all went well you would have your order shipped to you and you would have to pay the driver and intern UPS would turn around and pay the manufacturer, now if that doesn't sound like a lot of hassle, it certainly was. And that's how it was done back in the 70's, 80's, 90's.

One thing I can say for sure is that taking credit cards now and excepting merchant payments and paying for items is far easier than it has been ever in all of my years in business.
As of recently I have noticed that there were a couple of merchants at some of the craft and art shows that did not take credit cards, they took only cash or checks. And I know everyone has a reason for doing things and they are set in their ways or they are maybe have personal reasons for not taking credit cards.

I cannot think of one person other than my parents or the older generation that actually still carries a checkbook around, I'll carry one or two checks in my wallet in case I have to have a check but I won't carry a Checkbook around, I don't know a lot of folks who still do this other than the older generation, however everyone carries around a credit card, it's easy to carry around the instantaneous ability to purchase something is quick and easy.

Well, I say that unless you take credit cards you're probably eliminating a lot of sales, yes, I will say that, because it's true. But like I said maybe there's a personal reason that somebody doesn't want to take cards. A good friend of mine was still taking cash or checks and I asked her why she wouldn't take credit cards, she said she didn't like the fact that they took a percentage.

This is one of the things about having to there are fees with having a business and this is one of them and it is not a big one. The fact that

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