Rockstar CMO FM
255 episodes - English - Latest episode: 3 days ago - ★★★★★ - 9 ratingsIn this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums Jeff Clark, Robert Rose and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Episodes
Rockstar CMO FM #5: Getting virtual with Dennis Shiao
April 09, 2020 18:00 - 26 minutes - 18.2 MBRockstar CMO FM (the M is for Marketing the F is for.. well it's up to you, as this yet another podcast about f'in marketing). In this episode, founding editor of Rockstar CMO, Ian Truscott catches up with Dennis Shiao. Dennis is an independent marketing consultant, who is a content marketing, product messaging, and social media marketing expert and well known in the industry as a regular columnist for CMSWire and Content Marketing Institute. However, the reason Ian grabbed Dennis for a c...
Rockstar CMO FM #4 - On the Tour Bus with Rachel Miller
April 01, 2020 13:00 - 27 minutes - 18.8 MBRockstar CMO FM (the M is for Marketing the F is for.. well it’s up to you, as this podcast is about f’in marketing). **WARNING There is a swear word at the very beginning of this episode, but I could resist adding this outtake *** In this episode, I talk about the latest issue of Rockstar CMO – THE GHOST TOWN ISSUE and Ian Truscott our Founding Editor talks to Rachel Miller, Global Influencer Marketing Lead at SAP. Regular Rockstar CMO readers will know Rachel, from her popular post last...
Rockstar CMO FM #3 - Backstage with Robert Rose
March 20, 2020 19:00 - 31 minutes - 21.9 MBIn this episode, founding editor of Rockstar CMO Ian Truscott chats to Robert Rose, co-founder of the Content Marketing Institute and is now the Chief Trouble Maker at The Content Advisory, a firm that he founded that helps many of the Fortune 500 grapple with their content challenges. As you’ll learn, Robert has some genuine rockstar creds, is an author, speaker and host of two of our favorite podcasts, The Weekly Wrap and along with his long time collaborator Joe Pulizzi, This Old Marketi...
Rockstar CMO FM #2 - Spark44's Ahmed Hasan
March 07, 2020 18:00 - 23 minutes - 16 MBOur second episode of Rockstar CMO FM (the M is marketing the F is up to you, as this podcast is about f'in marketing) Ian Truscott, Editor, Rockstar CMO chats to Ahmed Hasan, Head of Digital Marketing at Spark44, a global agency that is a joint venture with Jaguar Landrover. They chat about his recent Backstage Q&A interview, dig into the aversion to change in some organizations, ageism in the industry and how tech and data have inspired his marketing career. If you enjoy the episode and ...
Rockstar CMO FM #1 - Bring your CMO to the Slaughter
December 16, 2019 14:00 - 17 minutes - 12.1 MBIn this, our first episode of Rockstar CMO FM (the M is marketing the F is up to you, as this podcast is about f'in marketing) Ian Truscott, Editor, Rockstar CMO chats to the hugely experienced fractional CMO, marketing and sales executive J.Robert Slaughter who shares a ton of his experience working with organizations large and small over a 20-year career. Following on from their recent Backstage Q&A they dig into why organizations are pigs or chickens, the appetite for change, the role o...