Episode 231: Summertime Rewind with Emily and Christi

We’re taking a small break from airing new podcasts to share some of the most popular podcasts over the past five years at Rochester Rising. To kick off our ‘Summertime Rewind’ series, we’re taking a look back at podcast episode 154, which aired on November 27, 2019. This was part of a series we did that year called From the Edge, where we talked about trends in entrepreneurship with business owners within the community. During this episode we were joined by Christi Jorde, former owner of Mill House Designs, and Emily Watkins, owner of Rochester Women Magazine. This was one of your favorite episodes of all time on Rochester Rising, so tune in, rewind back in time with us and listen to this conversation about what it’s really like to be an entrepreneur, showing strength and vulnerability, and the shared perspective of being a woman in business.

Links from today’s show:
Rochester Women Magazine
Website: https://rwmagazine.com
Facebook: @RWMagazine
Instagram: @rochesterwomenmag

Rochester Rising Tip Jar: https://www.4giving.com/donation/5307

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library.
Photo courtesy of Emily Watkins.

Episode Breakdown:
0:00 Start
4:36 Intro to Emily and Christi
6:10 Trendiness of entrepreneurship versus the reality of business ownership
10:30 Vulnerability and fear plus the excitement of entrepreneurship
13:25 Need for balance and discipline
15:41 Developing the skill to say ‘yes’ and ‘no’
22:06 Taking time for self help
25:44 Self evaluation as a business owner
27:58 Marketing trends on instagram
29:45 Native advertising and decreasing costs to advertisement
33:15 Authentic marketing and storytelling
34:37 Biggest shifts in marketing over the past four years
35:58 Unique print market in Rochester
40:40 Leaning into a women-centric market
42:46 Finding fulfillment
46:05 Collaboration among women
50:14 Need for more diverse spaces
51:33 Final thoughts
54:39 Conclusion
55:27 End

We’re taking a small break from airing new podcasts to share some of the most popular podcasts over the past five years at Rochester Rising. To kick off our ‘Summertime Rewind’ series, we’re taking a look back at podcast episode 154, which aired on November 27, 2019. This was part of a series we did that year called From the Edge, where we talked about trends in entrepreneurship with business owners within the community. During this episode we were joined by Christi Jorde, former owner of Mill House Designs, and Emily Watkins, owner of Rochester Women Magazine. This was one of your favorite episodes of all time on Rochester Rising, so tune in, rewind back in time with us and listen to this conversation about what it’s really like to be an entrepreneur, showing strength and vulnerability, and the shared perspective of being a woman in business.

Links from today’s show:

Rochester Women Magazine

Website: https://rwmagazine.com

Facebook: @RWMagazine

Instagram: @rochesterwomenmag

Rochester Rising Tip Jar: https://www.4giving.com/donation/5307

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library. 

Photo courtesy of Emily Watkins.

Episode Breakdown:

0:00 Start

4:36 Intro to Emily and Christi

6:10 Trendiness of entrepreneurship versus the reality of business ownership

10:30 Vulnerability and fear plus the excitement of entrepreneurship

13:25 Need for balance and discipline

15:41 Developing the skill to say ‘yes’ and ‘no’

22:06 Taking time for self help

25:44 Self evaluation as a business owner

27:58 Marketing trends on instagram

29:45 Native advertising and decreasing costs to advertisement

33:15 Authentic marketing and storytelling

34:37 Biggest shifts in marketing over the past four years

35:58 Unique print market in Rochester

40:40 Leaning into a women-centric market

42:46 Finding fulfillment

46:05 Collaboration among women

50:14 Need for more diverse spaces

51:33 Final thoughts

54:39 Conclusion

55:27 End