This week on the show we chat with the mother and daughter team of Ginger and Kennis Knapp with Ama La Vita. Ama La Vita, which means “love life” in Italian, is a boutique located on Highway 52 in Rochester, Minnesota. The shop was originally named Blades to Ballet, operating as a sports wear and dance shop, which Ginger purchased in 2008. During the COVID shutdowns last year, this family owned business renovated their retail space and opened their doors later that year as Ama La Vita, focusing on women’s fashion, home decor, dance, and ice skating. On the show today we talk with Ginger and Kennis more about their business, the rebranding, what it’s like to operate a family owned business, and much more!

Links from today’s show:
Website: https://www.shopamalavita.com/
Facebook: @shopamalavita
Instagram: @shop_amalavita

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library.

Episode Breakdown:

0:00 Start
4:15 Introductions to Ginger and Kennis
6:58 Connections to Rochester
7:50 About Ama La Vita
9:38 From Blades to Ballet to Ama La Vita
16:40 Rebranding
18:26 Getting into retail
20:11 Working together as a family
21:56 How to connect to customers on social media
25:21 2021
30:20 Passion for the work
33:03 How to connect with Ama La Vita
34:06 Wrap up
34:52 End

This week on the show we chat with the mother and daughter team of Ginger and Kennis Knapp with Ama La Vita. Ama La Vita, which means “love life” in Italian, is a boutique located on Highway 52 in Rochester, Minnesota. The shop was originally named Blades to Ballet, operating as a sports wear and dance shop, which Ginger purchased in 2008. During the COVID shutdowns last year, this family owned business renovated their retail space and opened their doors later that year as Ama La Vita, focusing on women’s fashion, home decor, dance, and ice skating. On the show today we talk with Ginger and Kennis more about their business, the rebranding, what it’s like to operate a family owned business, and much more!



Links from today’s show:

Website: https://www.shopamalavita.com/

Facebook: @shopamalavita

Instagram: @shop_amalavita



Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library. 

Episode Breakdown:

0:00 Start

4:15 Introductions to Ginger and Kennis

6:58 Connections to Rochester

7:50 About Ama La Vita

9:38 From Blades to Ballet to Ama La Vita

16:40 Rebranding

18:26 Getting into retail

20:11 Working together as a family

21:56 How to connect to customers on social media

25:21 2021

30:20 Passion for the work

33:03 How to connect with Ama La Vita

34:06 Wrap up

34:52 End