Episode 210: Tricia Piepho and Hello Media

This week on the podcast we chat with local entrepreneur and business owner Tricia Piepho of Hello Media. Hello Media is a boutique social media, marketing, and brand agency that launched in the community two years ago. The company works collaboratively with small businesses through organic and paid social media marketing strategies and visual brand development and design. This business woman started her journey with entrepreneurship at a very young age; she grew up with small business owning parents and bought into her first company, a dance studio, at the age of nineteen. Tune in for this conversation today with Tricia to learn how she launched her current business while starting her own family, hear her lessons learned in risk taking and trusting your instincts, understand how she’s built culture with a virtual team, and much more.

Links from today’s show:
Hello Media website: https://www.hellomediamn.com/
Facebook: @hellomediamn
Instagram: @_hellomedia

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library.

Episode Breakdown:
0:00 Start
3:12 Tricia as a business owner, wife, and mom of two young girls
5:09 Introduction to business ownership at a young age
6:49 Education as a maturation process
8:18 Having parents as business owners and risk acceptance
9:23 About Hello Media
10:58 Gaps to fill in the local business community
12:41 Getting a return on investment with social media marketing
14:40 Launching the business while starting a family
18:39 Flexibility and charting your own path in life
20:41 Hello Media target market
22:50 Maintaining brand voice
25:14 Online networking
26:47 Power of a good social media engagement strategy
28:40 The team at Hello Media
30:05 Building culture with a virtual team
31:40 Rebranding of the business in 2020
35:57 What to think about when considering a rebrand
37:56 Impact of the pandemic on the business
40:17 Zoom fatigue and the future of in-person networking events
41:22 Final Questions
47:38 Conclusion and wrapup

Photo courtesy of Tricia Piepho, Hello Media

This week on the podcast we chat with local entrepreneur and business owner Tricia Piepho of Hello Media. Hello Media is a boutique social media, marketing, and brand agency that launched in the community two years ago. The company works collaboratively with small businesses through organic and paid social media marketing strategies and visual brand development and design. This business woman started her journey with entrepreneurship at a very young age; she grew up with small business owning parents and bought into her first company, a dance studio, at the age of nineteen. Tune in for this conversation today with Tricia to learn how she launched her current business while starting her own family, hear her lessons learned in risk taking and trusting your instincts, understand how she’s built culture with a virtual team, and much more.

Links from today’s show:

Hello Media website: https://www.hellomediamn.com/

Facebook: @hellomediamn

Instagram: @_hellomedia

Music Attribution: Like That by Ano Domini Beats is licensed through the YouTube Audio Library. 

Episode Breakdown:

0:00 Start

3:12 Tricia as a business owner, wife, and mom of two young girls

5:09 Introduction to business ownership at a young age

6:49 Education as a maturation process

8:18 Having parents as business owners and risk acceptance

9:23 About Hello Media

10:58 Gaps to fill in the local business community

12:41 Getting a return on investment with social media marketing

14:40 Launching the business while starting a family 

18:39 Flexibility and charting your own path in life

20:41 Hello Media target market

22:50 Maintaining brand voice

25:14 Online networking

26:47 Power of a good social media engagement strategy

28:40 The team at Hello Media

30:05 Building culture with a virtual team

31:40 Rebranding of the business in 2020

35:57 What to think about when considering a rebrand

37:56 Impact of the pandemic on the business

40:17 Zoom fatigue and the future of in-person networking events

41:22 Final Questions

47:38 Conclusion and wrapup