Episode 202: How to Fill Gaps in the Startup Ecosystem with Tawonda Burks + Elocina
Rochester Rising
English - December 02, 2020 11:00 - 35 minutes - 49.4 MB - ★★★★★ - 11 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On the show this week we got to chat with Rochester resident and serial entrepreneur Tawonda Burks. Tawonda owns and operates the local consulting firm Elocina, which specializes in startup business assistance, especially for minority owned companies. Don’t miss out on this conversation with Tawonda today to learn more about her business, gaps she observed in the local community that needed to be filled, and trends she’s seeing in the local startup ecosystem.
Links from today’s show:
Elocina
Website: https://www.elocina.com/
Facebook: @elocinabusiness
Instagram: @elocinabusiness
Music Attribution: Jane Fonda by The Grand Affair is licensed through the YouTube Audio Library.
Episode Breakdown:
0:00 Start
2:20 Intro to Tawonda and how she got to Rochester
4:01 About Elocina
7:18 What a typical interaction with Elocina looks like
9:39 Elocina client base
9:54 Startup education and resource gaps in the local community
11:48 Finding balance
15:16 Closed mouths don’t get fed
17:49 Post-pandemic business trends
20:29 Need to simplify language in contracts
23:16 What motivates Tawonda
25:11 How to say “no” to a potential client
27:57 Closing remarks
Photo courtesy of Tawonda Burks.
On the show this week we got to chat with Rochester resident and serial entrepreneur Tawonda Burks. Tawonda owns and operates the local consulting firm Elocina, which specializes in startup business assistance, especially for minority owned companies. Don’t miss out on this conversation with Tawonda today to learn more about her business, gaps she observed in the local community that needed to be filled, and trends she’s seeing in the local startup ecosystem.
Links from today’s show:
Elocina
Website: https://www.elocina.com/
Facebook: @elocinabusiness
Instagram: @elocinabusiness
Music Attribution: Jane Fonda by The Grand Affair is licensed through the YouTube Audio Library.
Episode Breakdown:
0:00 Start
2:20 Intro to Tawonda and how she got to Rochester
4:01 About Elocina
7:18 What a typical interaction with Elocina looks like
9:39 Elocina client base
9:54 Startup education and resource gaps in the local community
11:48 Finding balance
15:16 Closed mouths don’t get fed
17:49 Post-pandemic business trends
20:29 Need to simplify language in contracts
23:16 What motivates Tawonda
25:11 How to say “no” to a potential client
27:57 Closing remarks