Episode 201: How to Use Social Media to Grow Your Customer Base with Shari, Tiffany, and Beth
Rochester Rising
English - November 25, 2020 11:00 - 31 minutes - 43 MB - ★★★★★ - 11 ratingsBusiness News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On the podcast today we break down the latest WE Forum that took place in the community last week. WE Forums are a grassroots program run by a collaboration between the Kabara Institute for Entrepreneurial Studies, the Rochester Area Chamber of Commerce, RAEDI, and Collider to support local women entrepreneurs. At the latest panel discussion, we heard how local experts Shari Mukherjee of Spiced up Mom, Tiffany Alexandria of Choochoo-ca-Chew, and Beth Fynbo of Busy Baby used social media to grow their customer base and converted that base to sales. Tune in for our breakdown of this impactful conversation and takeaway some key points you can apply to your business.
Please also check out the YouTube video from the WE Forum to catch the full conversation with these ladies: https://youtu.be/iI7qeJxE8Fo
Links from today’s show:
Spiced Up Mom
Instagram: @spicedupmom
Facebook: @spicedupmom
Choochoo-ca-Chew
Instagram: @choochoocachew
Facebook: @choochoocachew
Busy Baby LLC
Instagram: @busybabymat
Facebook: @busybabymat
WE Forum
Facebook: @weforumrochmn
Music Attribution: Jane Fonda by The Grand Affair is licensed through the YouTube Audio Library.
Episode Breakdown:
0:00 Start
2:22 WE Forum intro to how to use social media to grow your customer base
5:53 Growing your base with Instagram stories
8:57 Using collaborations to increase your social media following
10:36 When and how to use a professional to manage your social media
15:58 The responsibility of using social media as a voice
18:02 The danger in trying to do too many things at once
18:46 Scheduling and frequency of posts
22:37 Content is not free and knowing your worth
24:02 Balancing posting with engagement
24:56 Creating more personal engagement
25:57 Best practices when starting a brand new social media account
27:08 How to use hashtags
27:58 Conclusions
On the podcast today we break down the latest WE Forum that took place in the community last week. WE Forums are a grassroots program run by a collaboration between the Kabara Institute for Entrepreneurial Studies, the Rochester Area Chamber of Commerce, RAEDI, and Collider to support local women entrepreneurs. At the latest panel discussion, we heard how local experts Shari Mukherjee of Spiced up Mom, Tiffany Alexandria of Choochoo-ca-Chew, and Beth Fynbo of Busy Baby used social media to grow their customer base and converted that base to sales. Tune in for our breakdown of this impactful conversation and takeaway some key points you can apply to your business.
Please also check out the YouTube video from the WE Forum to catch the full conversation with these ladies: https://youtu.be/iI7qeJxE8Fo
Links from today’s show:
Spiced Up Mom
Instagram: @spicedupmom
Facebook: @spicedupmom
Choochoo-ca-Chew
Instagram: @choochoocachew
Facebook: @choochoocachew
Busy Baby LLC
Instagram: @busybabymat
Facebook: @busybabymat
WE Forum
Facebook: @weforumrochmn
Music Attribution: Jane Fonda by The Grand Affair is licensed through the YouTube Audio Library.
Episode Breakdown:
0:00 Start
2:22 WE Forum intro to how to use social media to grow your customer base
5:53 Growing your base with Instagram stories
8:57 Using collaborations to increase your social media following
10:36 When and how to use a professional to manage your social media
15:58 The responsibility of using social media as a voice
18:02 The danger in trying to do too many things at once
18:46 Scheduling and frequency of posts
22:37 Content is not free and knowing your worth
24:02 Balancing posting with engagement
24:56 Creating more personal engagement
25:57 Best practices when starting a brand new social media account
27:08 How to use hashtags
27:58 Conclusions