Building A Sustainable Product Business with Kind Laundry Detergent Founders Angie and Bernard Tran
The Road to Seven
English - May 23, 2023 04:00 - 33 minutes - 23.3 MB - ★★★★★ - 1 ratingCareers Business coaching business development female entrepreneurs Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“To have your partner that has the exact same goals and vision as you do makes it a little easier.”
- Bernie Law
Angie Tran and Bernie Law are on a mission to eliminate the one billion plastic detergent jugs that are polluting our planet, each and every year! Their revolutionary Kind Laundry detergent strips have been awarded the Best Eco-Friendly Laundry Detergent Award from Better Homes & Gardens — and their vision for a more sustainable future is one that I can wholeheartedly get behind!
Angie and Bernie founded Kind Laundry two and a half years ago after a shared epiphany during laundry day at their home. The concept? A detergent that was fully sustainable, from the soap to the packaging. Although they launched in the middle of the pandemic, their e-commerce background helped them to quickly gain some raving fans.
During this episode of the Road to Seven, Angie and Bernie share the key insights and strategies that helped them successfully launch and build their brand. Listen now, and then join us in creating less household waste!
You’ll discover:
How they sold out their first 3000 units (during a nightmare of pandemic logistical issues!) How they kept the trust and loyalty of their customers after running out of product and facing restocking delaysKey tips for nurturing a healthy and successful professional/personal partnershipAbout Guests: Angie Tran and Bernard Law are the founders of Kind Laundry, which promotes zero-waste laundry through its award-winning detergent sheets — a better alternative to your traditional detergent. They wake up every morning excited by the impact they can make to our beautiful planet. Their products are sustainable, contain no harmful chemicals, and are much easier to use.
Highlights:
00:01 Intro
03:03 Founding Kind Laundry
05:30 First business
06:33 Finding the first customers
08:23 Partnerships
14:14 Overcoming the ‘sold-out’ hurdle
16:19 Funding
17:42 Cruise vacation & team optimization
23:39 First hires
25:26 What’s next?
Links:
Angie Tran & Bernie Law
TikTok: @kindlaundry
Instagram: @kindlaundry
What The Heck Is EOS & Traction: Get a Grip on Your Business by Gino Wickman
To work with me and make your next power move, visit:
Stay Connected
Click here to subscribe in iTunes for more conversations with women that are revolutionizing the way we do business - don’t miss it!
Join the Road To Seven Facebook group to meet like-minded entrepreneurs who want to band together and help each other rise up.
I would be grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d love to hear what your favourite part of this episode is in the comments below. Thank you!
Follow me!
Instagram: @shelaghcummins
Twitter: @shelaghcummins