$1 Billion Branding or Direct Response Marketing? with Tim Paulson

Rich Cleaner Podcast

English - August 02, 2019 12:00 - 20 minutes - 14.2 MB - ★★★★ - 9 ratings
Management Business Careers cleaning polish direct industry joe marketing response Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Your Story of Transformation: Marketing Dynamite with Tim Paulson

Next Episode: The Average Joe’s Marketing Book ‘Sneak Peak’: The Happy Client Experience

In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.”

Show Notes

Branding vs. Direct Response Marketing How much $ do you need to brand your business? What is branding? What is direct response? What companies should you imitate (and at what point in their history?) Sy Sperling and Hair Club for Men’s branding secrets Why some people love branding (it’s about accountability) Billboard ads by lawyers - a complete waste of money? Don’t look to become famous; look to make the sale. Joe Polish’s “Is Selling Evil” presentation.

People Mentioned

Joe Polish Ray Kroc Phil Knight Steve Jobs Sy Sperling Claude Hopkins Robert Collier Ogilvy Dan Kennedy Gary Halbert

Book mentioned

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Rich Cleaner is a program for Cleaners, Restorers and other entrepreneurs who want to take their business to a higher level of success. It’s the place you can go for collaboration, contribution, and connections. Members get marketing strategies, business building tools, tactics for exponential growth and more. It’s easy to join, and very affordable. You can learn more about the Elite Cleaners at www.RichCleaner.com