Rich Cleaner Podcast

Joe Polish’s #1 Success Secret Can Be Yours too with Timothy Paulson - Rich Cleaner Episode #86

Timothy Paulson has worked with Joe Polish for over 20 years.  After observing Joe for all these years he’s identified his #1 Success Secret – and Timothy tells how it can be YOUR success secret, too. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve y...

How you can join the "Get 10+ New Cleaning Clients in 5 Days Challenge

How To Make Your Cleaning Business Go Viral

In this episode, Timothy discusses the remarkable success of Walt Disney, and how Disney success secrets can be applied to YOUR business.Show Notes Show Notes After much failure, Walt Disney finally experience huge success. It all started with a mouse (Mickey). A good example from a Mexican Restaurant in La Canada, California (Los Gringos Locos) How things go viral How to make your clients/guests feel like insiders Your business’ inner remarkability Your business’ triggers W...

How You Can be the ‘Facebook’ or ‘YouTube’ or ‘eBay’ of Your Industry – with This ELF Marketing Strategy with Timothy Paulson

In this episode, Timothy discusses the powerful “ELF” marketing strategy of “Positioning your business” in such a way to eliminate competition.Show Notes Joe Polish brilliantly positioned two separate businesses in such a way that they became hugely successful, multi-million-dollar businesses and industry icons.  Discover how he did it with both his Genius Network and Platinum Plus program – and how YOU can do it, too. How you can create your own business category where there is no compet...

“Life or Death Negotiation Strategies adapted to ‘Easy, Lucrative and Fun’ Marketing Strategies for Cleaners and Others Businesses.”

In this episode, Timothy provides an overview of Joe Polish’s 2019 Genius Network Annual Event…including “Life or Death” ELF Marketing strategies revealed by one of the famous speakers at the Event. Show Notes Joe Polish’s BEST EVER Genius Network Annual Event (an overview) “Life or Death” negotiating strategies that can be adapted to powerful marketing strategies for Cleaners and other businesses. People Mentioned Joe Polish Chris Voss Dan Sullivan Keith Cunningham Susie Bati...

“What RICH Cleaners Do, That BROKE Cleaners Don’t.”

In this episode, Timothy shares a single distinction that when implemented, changes broke Cleaners/entrepreneurs, to RICH Cleaners/entrepreneurs. Show Notes Think & Grow Rich, by Napoleon Hill. What is the single distinctions advanced in the podcast that makes all the difference in the world? How to turn adversity into big opportunity. How to turn failure into something good. Every adversity has a seed for an equivalent or greater benefit. There is adversity in your life right now...

You Can Become Rich - Just Like the 3-Foot Giant Did

In this episode, Timothy shares how Sean Stephenson’s life and legacy can help Cleaners and others become RICH – in business – and in all areas of life. Show Notes   How Sean Stephenson’s live and legacy can make you rich. Rich doesn’t just mean financial wealth. A tribute to Sean Stephenson, who passed away August 28, 2019. Sean’s memorial service, and Joe Polish’s comments about Sean Sean’s favorite quote: “This is not done to me, it’s done for me,” and how it applies to business a...

Your 3 Seconds to Wealth

In this episode, Timothy Paulson shares how the first 3 seconds of any marketing can lead to wealth when done right, or failure when done poorly.  Show Notes A tribute to the late Dan Kennedy. You only get ONE chance to make a first impression. The “3-second rule” to the most powerful marketing.   Your prospects and clients need to know you are speaking to them. Enter the conversation going on in the mind of your clients and prospect. Timothy Paulson’s example of marketing for C...

The Average Joe’s Marketing Book ‘Sneak Peak’: The Happy Client Experience

In this episode Timothy Paulson gives a SNEAK PEAK into Chapter 5 of Joe Polish’s exciting unreleased book, The Average Joe’s Marketing Book. Show Notes How to get Chapter 1 of Joe’s unreleased book for FREE: JoesMarketingBook.com The difference between Unhappy, Satisfied and Happy Clients, and how to you can create HAPPY clients who keep doing business with you while referring others. Are you in the “Transaction business” or the “Relationship Business” and what’s the difference? (It’...

$1 Billion Branding or Direct Response Marketing? with Tim Paulson

In this episode, Timothy Paulson shares insights from $1 Billion Brands on “Branding vs. Direct Response Marketing.” Show Notes Branding vs. Direct Response Marketing How much $ do you need to brand your business? What is branding? What is direct response? What companies should you imitate (and at what point in their history?) Sy Sperling and Hair Club for Men’s branding secrets Why some people love branding (it’s about accountability) Billboard ads by lawyers - a complete w...

Your Story of Transformation: Marketing Dynamite with Tim Paulson

In this episode, Timothy Paulson shares insights on “the Marketing Power of Having Your Own Story of Transformation.” Show Notes Joe Polish’s “Jet Ski Story.” Your “Story of Transformation” is one of the most valuable assets your business has. Steps for creating your “Story of Transformation” Where to use your “Story of Transformation.” People Mentioned Joe Polish Phillips Brooks Nightingale-Conant Gary Halbert Dan Kenney Audio Program mentioned Piranha Marketing: Th...

Marketing Done Right Makes Selling Unnecessary

In this episode Timothy Paulson shares insights on “how to do marketing RIGHT?” based on Peter Drucker’s quote, “Marketing done right makes selling unnecessary.”    Show Notes • “When marketing is done right, selling is unnecessary.” -Peter Drucker • You must have a clear marketing starting point – understanding what your clients/prospects fear and what they desire • The power of Risk Reversal • “The CLANK of Value” • A great formula for a powerful marketing message People Me...

What Your Clients Really Want

In this episode Timothy Paulson shares insights from a recent Elite Cleaners Group Best Practices Session he led, including the BIG question any marketer needs to ask.  
 • Genius Network Annual Event: November 2-4, 2019 • The book, “The Road Less Stupid” by Keith J. Cunningham • Marketing question: “What do you want?” • Genius Network “Control Tool Audit” • “When marketing is done right, selling is unnecessary.” 
-Peter Drucker • Marketing samples for successful Cleaners • Dean Jack...

The Ultimate Marketing Secret Weapon

Episode Summary In this episode Timothy Paulson shares the most iconic marketing headlines in history – along with 7 distinct headline formulas to create your own powerful marketing “secret weapons.”  
Show Notes • The 2018 and 2019 Genius Network Annual Events • ELF (Easy, Lucrative & Fun marketing) • The Ultimate Marketing Secret Weapon • The Beatles “song titling formula” (and how it applies to headlines) • Historically successful headlines, and their modern application • ...

"Get Off Your But" with the 3-foot Giant, Sean Stephenson

Episode Summary In this episode Dr. Sean Stephenson, the “3-foot Giant” shares remarkable success principles and strategies, many of which you won’t hear from anyone else.   Show Notes The interesting backstory of Sean’s book Sean’s website: SeanStephenson.com Sean’s foray into the world of comedy 3FootChef.com Sean’s “INSPIRATION” comedy skit Sean tells the story of his 2-minute video that went “Mega Viral” with 250,000,000 views! Lessons from Sean’s quarter of a billion t...

Podcasting an E.L.F. Strategy with Paul Colligan

Episode Summary   In this episode world-class podcasting expert Paul Colligan parts the curtain to reveal his best insider secrets to Easy, Lucrative and Fun podcasts.    Show Notes “Podcasting Gold” “Business Goals, Avatar Interest, Engaging Content “4 Types of Podcast Shows” (Which is right for you?) Engaging interview, Audience update, Part X of Y, and Action How to build the Avatar How to get opt-ins How to start a podcast the right way The game changes with the rig...

"BlueFishing: The Art of Making Things Happen" with Steve Sims

Episode Summary Steve Sims has been called “The modern day Wizard of Oz” by Entrepreneur magazine.  Joe Polish said, “If you can dream it, Steve Sims is the guy who can make it happen.”  In this high energy episode, Steve shares his unique perspective on how to make dreams come true.  Show Notes The Bluefishing Playbook #1: “Throw away the ‘________’.  Instead, ask ‘Why couldn’t it?’” #6: “Nothing’s ever going to happen if it benefits only you.  Work for ___________, every time.” #...

How to Become More Persuasive/Sell More with Jody Williamson, PART 2

Episode Summary  In this episode Jody Williamson helps you to see the right approach to selling and persuasion.  This follows the discussion on the wrong approach that came in Rich Cleaner episode #68.  Show Notes The Sandler Sales System Bonding & Rapport Upfront Contracts Pain – Center Point Qualification Process Decision Process Fulfillment (presentation) Post Sale (confirming the sale) 70/30 rule (Listening vs. talking) “Showing up vs. Throwing up” “Wimp Junction...

"How to Become More Persuasive" with Jody Williamson, Part 1

Episode Summary In this episode Jody Williamson helps you to see the wrong approach to selling and persuasion.  This prefaces the right approach to selling and persuasion that will come in Rich Cleaner episode #69.  Show Notes “ELF Marketing & Selling “The Moveable Middle” in selling “Old, Traditional Selling Model” (you can do better!) Prospects have a “system” for dealing with salespeople What is “unpaid consulting” and how to avoid it “Prospect is parent, and salesperson is ...

Different than expected - but exactly what many entrepreneurs need to hear with Bedros Keuilian

Episode Summary  In this episode Bedros Keuilian shares his story of being raised in a Communist Country, abuse, leadership, achieving big things, and overcoming self-sabotage.  Here’s a glance at what you’ll learn in this episode: Bedros expands on what he presented at the 2017 Genius Network Annual Event 6 Pillars of Leadership Overcoming self-sabotage. Big success Show Notes “Isolation and insolation” Building a building a business empire “Fight or flight” Self-sabotage...

The Magic 9-Word Email" and a chance to WIN Joe's Tesla

Episode Summary In this episode Dean Jackson’s “Magic 9-Word Email” is discussed with examples for Cleaners.  Also a discussion about contests, including the “Willpower Doesn’t Work Better Your Best Competition” in which Joe is giving away his personal Tesla. Here’s a glance at what you’ll learn in this episode: The Magic 9-Word Email Several sample applications of the 9-Word Email Joe’s Better Your Best Contest & past winners’ comments The “Willpower Doesn’t Work Better Your Best...

"How to Become Insanely Productive...Without Going Insane", Part 2

Episode Summary This is PART 2 (of 2) of Craig Ballantyne sharing insights from his PERFECT DAY FORMULA.  In this episode Craig shares the final two of the FIVE PILLARS OF SUCCESS. Here’s a glance at what you’ll learn in this episode: The final two (of five) pillars of success on… How to Triple Your Productivity How to Start Your Morning How to End Your Day… …so that you can take back control of your life and success Show Notes The FIVE PILLARS OF SUCCESS #1: Better Planning...

"How to Become Insanely Productive... Without Going Insane", Part 1

Episode Summary This is PART 1 (of 2) of Craig Ballantyne sharing insights from his PERFECT DAY FORMULA.  In this episode Craig shares the first three of the 5 Pillars of Success. Here’s a glance at what you’ll learn in this episode: How to Triple Your Productivity How to Start Your Morning How to End Your Day… …so that you can take back control of your life and success Show Notes The Paradox of Freedom The 5 Pillars of Success: #1: Better _________ & _________ Than Ever Bef...

"How to Have Your Best Year Ever" (including a keen takeaway from Joe Polish's Genius Network group)

Episode Summary And Feed Content Timothy Paulson shares insights into how to have your best year ever.  Included are insights from the Genius Network, strategies to get more done, and how to implement the most important things in your business and your life.
 Here’s a glance at what you’ll learn in this episode:  • Strategies for making this your best year. • A VERY HOT TOPIC of discussion at the most recent Genius Network Meeting and how it applies to you. • Implementation!  How y...

From Deep Sea Fisherman to Carpet Cleaner to Entrepreneurial Superstar - A conversation with Kevin Thompson

Episode Summary And Feed Content   Kevin Thompson appeared as a guest on an ELF Business Blueprint Coaching Program recently.  This Rich Cleaner podcast episode is an excerpt from the discussion with Timothy Paulson during that Coaching session.  Here’s a glance at what you’ll learn in this episode:   Kevin shares the marketing that turned his Cleaning business around from failing to succeeding. Kevin shares the inspiring and instructive story of his entrepreneurial journey. Show N...

"The #1 Job of Every Organization" with Verne Harnish

Episode Summary And Feed Content Verne Harnish gave a scintillating 10-minute talk at the 2017 Genius Network Annual Event.  In this episode you’ll hear Joe Polish’s introduction of Verne, followed by several minutes of highlights from Verne’s talk at the event.  Timothy Paulson adds strategies of application of Verne’s talk to the Cleaning and Restoration industry (including how Joe applied this to his own Cleaning Business back in the 90s). 
Here’s a glance at what you’ll learn in this...

Insights from Tony Robbins at the 2017 Genius Network Annual Event

Episode Summary Tony Robbins appeared on stage with Joe Polish at the 2017 Genius Network Annual Event.  In this episode Timothy Paulson shares insights into invaluable ideas shared by Tony. 
 Here’s a glance at what you’ll learn in this episode:  • Highlights from Tony Robbins’ presentation • Stories to uplift and inspire you   Show Notes • Tony has over 30 companies that combined do several billions of dollars a year.  • Have passion for something. • Do more than others...

A Billionaire's Insights into Creating and Achieving Moonshots in Your Business from Naveen Jain, Joe Polish, and Timothy Paulson

Episode Summary  Joe Polish led his Genius Network Annual Event Nov. 3-4, and he and billionaire Naveen Jain shared the stage to discuss Moonshots.  In this episode Timothy Paulson shares insights into Naveen’s remarks, including many inspiring quotes, with emphasis on how this applies to Cleaners and Restorers. ”
Here’s a glance at what you’ll learn in this episode:  • Highlights from Naveen’s presentation • Quotes that will inspire and instruct you   Show Notes • Moonshots ...

Highlights of Joe Polish's AWESOME speech at the 2017 Genius Network Annual Event and How it Applies to the Cleaning Industry

Episode Summary Joe Polish led his Genius Network Annual Event Nov. 3-4, and he began the event with an awesome speech.  In this episode Timothy Paulson shares insights into Joe’s speech, including many inspiring quotes, with the question of “how this applies to you? ”
Here’s a glance at what you’ll learn in this episode:  • Highlights from Joe’s presentation • Quotes that will inspire and instruct you Show Notes • Was this the best Genius Network Event ever? • Shortcut to wisd...

Dean Graziosi and Brendon Burchard share their coveted personal success habits and rituals

Joe Polish appeared on the stage of the 2016 Genius Network Annual Event with Dean Graziosi and Brendon Burchard.  Due to popular demand (we brought you part of their discussion in Rich Cleaner episodes #55 and #56), we bring you more of the discussion in this episode.  In this episode Brendon and Dean respond to Joe Polish’s query about their personal success rituals. Here’s a glance at what you’ll learn in this episode: Brendon’s personal success habits and rituals Dean’s personal succ...

How the brilliant Dean Graziosi employed smart marketing and customer service to radically improve his business.

Episode Summary And Feed Content   Joe Polish appeared on the stage of the 2016 Genius Network Annual Event with Dean Graziosi and Brendon Burchard.  Due to popular demand (we brought you part of their discussion in Rich Cleaner episodes #55 and #56), we bring you more of the discussion in this episode.  In this episode Brendon and Dean respond to Joe Polish’s query about their personal success rituals. Here’s a glance at what you’ll learn in this episode:   Brendon’s personal succes...

A Discussion with three of the Greatest Marketers on the Planet: Dean Graziosi, Brendon Burchard and Joe Polish

Episode Summary At the 2016 Genius Network Annual Event, Joe Polish was joined on stage for a high-level marketing discussion with marketing legends Dean Graziosi and Brendon Burchard.  This episode is a clip from a longer discussion, filled with best marketing practices to live by. Here’s a glance at what you’ll learn in this episode: Dean Graziosi’s comments: Nothing sells better than these THREE foundational things: 1:20 Live in the mind of your prospects/clients. 2:05 Finish ...

“The Simple and Elegant Strategy to Fill Your Schedule for Weeks” with Timothy Paulson and Randy Garn

Joe Polish’s Surprise Speech at the ELF Business Blueprint Workshop - PART 2

Joe Polish’s Surprise Speech at the ELF Business Blueprint Workshop - PART 1.

"A Cleaner's Best Takeaways from the August 'ELF Business Blueprint' Event" - with Tim Copsey

Episode Summary Timothy Paulson interviews Tim Copsey of Copsey Carpet Cleaning Company, LLC in Bend, Oregon.  Tim attended the August ELF Business Blueprint Event in Joe Polish’s Genius Network offices.    Here’s a glance at what you’ll learn in this episode: Tim Copsey’s biggest takeaways from the ELF Business Blueprint Event. Marketing that got Copsey’s Carpet Cleaning Company 8-1 ROI Timothy Paulson’s insights into optimizing your marketing Tools to create an ELF (Easy, Lucra...

"How I Added over $700,000 to my Cleaning Business by Doing Restoration" with Ron Osborne and Timothy Paulson

  *What Ron did in his business to go from $435,000 to $1.1 million.  0:55 *Ron will give insights for those who are thinking about getting        involved with Restoration, as well as to   those who are already doing Restoration Services. 1:20 *How many employees does doing Restoration require? 3:08 *The minimal equipment Ron started with.  3:23 *The main draw of doing Restoration. 3:33 *What you need to start marketing Restoration services. 4:30 *Great sources for referrals. 4:39 ...

The 6 Surprising Success Secrets Every Cleaner Should Know

How You Can Become the ‘Babe Ruth’ of the Cleaning Business

The $400,000 Secret to Getting More Done – and to going from good to great!

8 Success Lessons for Cleaners – from the Studio of a Master Artist

0:01 Introduction to the artist Buck Paulson 1:27 Highlights of Buck Paulson’s introduction to art 2:30 The 15 words that changed Buck Paulson’s life forever 3:30 PBS Television Artist (not Bob Ross!) 4:15 The text number to get a photo of The Young Michelangelo painting is: 801-416-3557 (Text the word ART) 4:55 Cleaning industry lessons from an old painting 6:40 “The Golden Proportions” method 7:25: Lesson 1. “Go to the Master…” 7:45: About Joe Polish 9:30: Story of a stol...

A Sneak Peak into the $5K Per Person ELF Business Blueprint Workshop

We “part the curtain” and reveal insider secrets shared in the $5K per person ELF Business Blueprint Workshop. Joe Polish has Timothy Paulson and Dan Kuschell co-host the 2-day workshop. It’s held in the same room Joe holds his GENIUS NETWORK meetings. Some amazing entrepreneurs from around North America have attended the ELF Business Blueprint Workshop. It’s a room of collaboration where “everyone is getting smarter” Dozens of industries have been represented by the attendees. W...

How We Went From Being a $250K Business, to a $1.2 Million a Year in the Cleaning Business

+Answering the business phone live changed everything for the business. +Important to have Systems +Plan for the entire year +Have mentors/be part of mastermind groups +Have CRM as early as you possibly can! +Be involved with marketing +Shoot High (have high goals and aspirations)   +FAILURE IS NOT AN OPTION. +Nothing is perfect. Push through tough times. +Things are not always ELF, and that’s okay. +Will and tenacity make a big difference. +Have a willingness to serve. We ...

"How I Raised Myself from Failure to Success in Cleaning"

Have you ever wondered what separates failures and successes in the cleaning and restoration industry?  In this episode we are going to explore this idea by sharing the success tips with Cleaning and Restoration Company owner Ron Osborne of Osborne’s Carpet Cleaning as he is interviewed by Industry Expert, Timothy Paulson.   Here’s a glance at what you’ll learn from Timothy in this episode: How Ron was able to use the easy-to-implement ideas that he learned from Piranha Marketing and hi...

Billion Dollar Success Secrets, Part 2

In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your Cleaning and Restoration business.  You will discover how just one idea can change everything for you.     Here’s a glance at what you’ll learn from Timothy in this episode: The Success Story of the Hair Club for Men  (and what it means for your Cleaning and Restoration Business today) Why it is better to be different than it is to be better 11 Secret Success Strategies (that will b...

Billion Dollar Success Secrets, Part 1

In this episode you will learn the Billion Dollar Success Secrets and how these secrets apply to your cleaning and restoration business.  You will discover how just one idea can change everything for you.   Here’s a glance at what you’ll learn from Timothy in this episode: The Success Story of the Hair Club for Men (and what it means for your Cleaning and Restoration Business today) Why it is better to be different than it is to be better 11 Secret Success Strategies (that will be reve...

The Immutable Laws of Success, Part 3

In this episode, you’ll hear from Mr. Timothy Paulson, Industry Marketing Expert, as he introduces Part 3 of his Immutable Laws of Success. Over the three part series, he will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry.   Here’s a glance at what you’ll learn from Tim in this episode: The Four Main Principles that are common in Highly Successful People Recap o...

The Immutable Laws of Success, Part 2

In this episode, you’ll hear from Mr. Timothy Paulson, Industry Marketing Expert, as he introduces Part 2 of his Immutable Laws of Success. Over the three part series, he will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry.   Here’s a glance at what you’ll learn from Tim in this episode: The Four Main Principles that are common in Highly Successful People The sto...

The Immutable Laws of Success, Part 1

In this episode, you’ll hear from Mr. Tim Paulson, Industry Marketing Expert, as he introduces Part 1 of the Immutable Laws of Success. He will share with you how these principles can be used and applied by anyone, but will also share strategies specifically for those in the Carpet Cleaning and Restoring Industry.    Here’s a glance at what you’ll learn from Tim in this episode: The Top 2 Indicators of where you will be 5 years from now The story of Napolean Hill, Newspaper Reporter, ...

The REAL Amount of Cash That Your Referrals and Repeat Should be Generating

In The Age Of Social Media THIS Is Still Your Best Marketing Tool For Getting Tons of Repeat & Referral Business! The Truth to this Statement: For Every Month That Passes That Your Client Doesn't Hear From You They Forget About You By 10%... The Costly Mistakes To Avoid That Will Only Waste Your Money And Cause Your Repeat and Referral Business To Be An Epic Failure Episode Links/references: Use this FREE 'Test Strategy" to see whether the newsletter will work for your company Free S...