35: Clark Nowlin (Golden Ratio)
Revenue: Real Startup Stories
English - June 09, 2021 12:00 - 56 minutes - 51.7 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 34: Hem Suri (Spark Growth Ventures)
Next Episode: 36: Hunter Allemand (Moriah Consulting)
Clark Nowlin is Founder & CEO of Golden Ratio, a gold roast coffee company. Golden Ratio is popularizing a lighter roast of coffee that is less acidic and bitter than traditional black coffee.
In this episode, we talk about Clark's background, the founding story of Golden Ratio, getting several key assumptions wrong, finding the right partners, raising their first outside money, the importance of recruiting, and more.
DISCOUNT CODE
GUEST
Clark Nowlin LinkedIn
Golden Ratio Website
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
B2B = business to business
SaaS = software as a service
CPG = consumer packaged goods
Co-pack = contract packaging, a vendor response for putting goods in their final packaging
Cost of goods sold = the direct labor and material costs to generate revenue
Gross margin = the percent of profit left after covering variable costs
MOQ = minimum order quantity
Pro forma = estimated financial statements for future periods
H-E-B = Texas-based grocery store chain with 300+ locations
Free cash flow = the amount of cash generated by a company's normal operations
Product market fit = when your product aligns with your market and marketing
TIMESTAMPS
0:00 - Episode intro
0:50 - Clark's background
12:18 - Starting Golden Ratio
24:06 - What is gold coffee?
34:10 - The expectation of being a founder
46:47 - Delegating tasks and decisions
53:53 - Wrap up and final thoughts