28: Nemanja Zivkovic (Funky Marketing)
Revenue: Real Startup Stories
English - April 21, 2021 12:00 - 1 hour - 65.9 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 27: Angelica Hoyos (AH! Digital Growth)
Next Episode: 29: Daniel Arabi (The Baked Bear)
Nemanja Zivkovic is Founder & CEO of Funky Marketing, a B2B marketing agency for tech companies. In this episode, we talk about Nemanja's background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team.
Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city and I like to talk work calls on my headphones while walking around my neighborhood.
GUEST
Nemanja Zivkovic LinkedIn
Funky Marketing Website
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
B2B = business to business
B2C = business to consumer
NGO = non-government organization
PPC = price per click
CTA = call to action
SaaS = software as a service
ICP = ideal customer profile
TIMESTAMPS
0:00 - Episode intro
1:02 - Nemanja's background
13:43 - Staying in your lane
22:26 - What is Funky Marketing?
29:23 - Founders overcomplicate their lives
39:50 - Marketing as internal education
47:40 - Connecting price to value
56:57 - Habits outside of work
1:06:52 - Wrap up and final thoughts