27: Angelica Hoyos (AH! Digital Growth)
Revenue: Real Startup Stories
English - April 14, 2021 12:00 - 50 minutes - 46.5 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 26: Ryan Matonis (Lead Engines)
Next Episode: 28: Nemanja Zivkovic (Funky Marketing)
Angelica Hoyos is Founder & Creative Director of AH! Digital Growth, a digital marketing agency. In this episode, we discuss everything from what is graphic design and building a brand that stands out to finding a niche and hiring the right types of talent.
It's important to understand the connection between design, copywriting, and your brand. As Angelica explains, good design is "visual communication". When creating an ad campaign or a new website, the best teams give designers, copywriters, and strategist a seat at the table. One role is not more important than another.
GUEST
Angelica Hoyos LinkedIn
AH! Digital Growth Website
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
Graphic design = visual communication that includes images, graphics, and text
Copy = written material to educate and inform buyers
Sitemap = the structure of all pages for a website
B2B = business to business
B2C = business to consumer
SaaS = software as a service
RESOURCES
Maslow's Hierarchy of Needs
The Big Five Model
TIMESTAMPS
0:00 - Episode intro
0:55 - Angelica's background
5:35 - Making a brand memorable
14:37 - Common branding mistakes
23:00 - Are B2C and B2B different?
30:55 - Starting her own agency
38:51 - Hiring and managing creatives
49:34 - Wrap up and final thoughts