25: Charles Siritho (FF Performance)
Revenue: Real Startup Stories
English - March 31, 2021 12:00 - 1 hour - 61.6 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 24: Amir Torabi (Sendlane)
Next Episode: 26: Ryan Matonis (Lead Engines)
Charles Siritho is Founder & CEO of Function Factory Performance (FF Performance). This is the second time he has been a guest on the show. In this episode, we talk about how is business is doing today, the importance of process, understanding your margins, setting the right prices, and more.
FF Performance is an online car parts shop based in Arizona known for their impeccable customer service and high quality content. We talk about process, operations, hiring, accounting, and more. Yes, we swear along the way.
GUEST
Charles Siritho LinkedIn
Charles Siritho 1st Revenue Interview
FF Performance Website
FF Performance Instagram
FF Performance Facebook
PODCAST
Safa Mahzari
Patreon
Alluxo Website
TERMS
Net margin = profit divided by total revenue
PO = purchase order
AR = accounts receivable
AP = accounts payable
CPG = consumer packaged goods
VC = venture capital
CPC = cost per click
MAP = minimum advertised price
Loss leader = a product sold at a loss to attract customers
TIMESTAMPS
0:00 - Episode intro
0:50 - Business update since August 2020
4:19 - Building the right processes
21:54 - Adjusting inventory and prices
32:16 - How do you create a process?
50:22 - Delegating tasks
59:40 - Wrap up and final thoughts