24: Amir Torabi (Sendlane)
Revenue: Real Startup Stories
English - March 24, 2021 12:00 - 1 hour - 66.1 MB - ★★★★★ - 12 ratingsEntrepreneurship Business Technology revenue technology ecommerce dtc saas startups founders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 23: Steve O'Dell (Tenzo)
Next Episode: 25: Charles Siritho (FF Performance)
Amir Torabi is Director of Strategic Partnerships at Sendlane, an email marketing solution for DTC businesses. Previously, Amir was a marketing consultant and started his own software development company. His background is diverse, having worked across marketing and software development with both small and large companies.
In this episode, we talk about Amir's background, wanting to be a rockstar, how he ended up in marketing, the right way to learn a new skill, what drew him to Sendlane in particular, how to make a successful partnership, and much more.
LINKS
Amir Torabi LinkedIn
Sendlane Website
Commerce Roundtable
PODCAST
Safa Mahzari
Patreon
Alluxo Website
RESOURCES
Imposter Syndrome by Safa Mahzari
"The ONE Thing" by Gary Keller
TERMS
HTML = hypertext markup language
CSS = cascading style sheets
JS = javascript
DNS = domain name system
SaaS = software as a service
Ecommerce = a store that sells items via the internet
CPG = consumer packaged goods
BD = business development
CAC = customer acquisition cost
LTV = lifetime value
ICP = ideal customer profile
TIMESTAMPS
0:00 - Episode intro
0:43 - Amir's background
9:09 - Starting a software development shop
16:09 - Learning a new skill
28:36 - Breaking down your goals
33:29 - What is Sendlane?
48:14 - What makes a successful business partnership?
1:05:08 - Wrap up and final thoughts